A Product can be Promoted in Hundred and One Ways. Which Promotion Really Impacts and Stands Still is the Million Dollar Question. The Art of Communication is all what Matters.
Here is an Interesting Way of Promotion. The Idea of This Campaign is Very Simple and Clear. KanuPriya, a Bangalorean Posts an Interesting Picture which she took in a Coffee day.
KanuPriya Visited the Café Coffee Day next to her office with her Colleague and the two cappuccinos served for them looked like this
“Need I write anything more? Nahi na…the messaging on coffees brought smile to my face and personally speaking, I liked it.”
Myntra, a Bangalore based personalized merchandising company has done a tie-up with Café Coffee Day Bangalore to promote its IPL special t-shirts and jerseys in CCD outlets.
Instead of the whole outlet being painted with danglers or streamers, this was the communication to me as a customer and my immediate reaction was – “what’s this about, can you tell me more details”? As a customer it appealed to me at the first exposure itself and made me curious enough to ask for details.
No heavy bombardment with the messaging yet the connect with a potential customer established at the first point itself