All businesses use technology in the office. They have the latest computers, and all kinds of other tech and gadgets. That’s great, but what about using technology and software to reach customers and engage with them better? This is what’s most important. And if you’re going to invest in technology, you will want it to have an impact on the amount of customers you have and the number of sales you make. So, definitely give this some thought if you haven’t done so already.
If you don’t know how you can use technology in this way, there are some great ideas below. You just need to modify them so that they apply to your company. Of course, every company is different. So, some of the ideas will work for your brand and others won’t. But using technology to reach out to and engage customers is not something that you can ignore, no matter what industry you run a business in. It’s simply not an option, so read on to start learning more right now.
Use Videos to Make Product Tours
Product tours are online videos that allow people to get a close look at what your company has to offer before they make a purchase. It’s something that you should definitely create if you want to allow people to buy with confidence. People like to know what they are paying for before they actually hand over their money. It’s much better than simply giving customers two or three photos to look at on your website. All you need is a camera, lighting and editing software to make it happen. Put in some effort and make them look professional if you can.
Giving Customers New Ways to Browse and Buy
Giving your customers more ways to browse and buy from you can only be a positive step. Creating apps allows you to do exactly that, so why not try it out? Apps are a big deal for so many businesses nowadays. It makes sense for you to jump onboard and create an app too. They allow your customers to browse your content or online store on their phones so easily and whenever or wherever suits them. Companies like Wonderment Apps can help you to create an app if you don’t know how to do it yourself.
Use Technology to Ask Customer What They Think
What your customers think matters a lot. So, why not ask them directly? The days of having to spend a long time sending out questionnaires or phoning people up are gone. You simply don’t have to do that anymore. Instead, you can just ask questions on social media and ask people to tell you what they think. Of course, you might get some silly responses. But plenty of people will be more than happy to give you their honest thoughts and feedback. This can then be used to improve the business and make it more appealing to customers.
Creating Content That Makes People Want to Share It
Creating content is something that all modern businesses should do. It could be written or video content. You could even record a podcast if you want to. What matters most is how people receive that content and what they choose to do with it. From your point of view, you want people to share it as many times as possible. If a piece of content can go viral, the business will instantly be given a big boost in terms of brand awareness and recognition, which can only be a good thing.
Host Contests and Competitions on Social Media
Social media is a great tool for engaging with customers, and it should be used in a way that is creative and playful. If you can make that happen, you won’t have any problems getting your company to where you want it to be. One idea to consider is hosting contests and competitions on social media. These allow people to win something in return for coming up with the best response to one of your tweets or posts. It could be a caption competition or anything you can imagine. As long as it gets people interested and engaged, it doesn’t really matter.
Using Analytics to Understand Consumer Behaviour Better
Analytics are very important in the world of business these days. If they are not already being used by your business, now is the time to change that. By using analytics, you can get to know your customers better, as well as how they behave when it comes to buying from you and other brands. You can then tweak and change your marketing and advertising techniques to make it easier for your company to reach people and sell to them consistently. Look into it and see how it could help you improve your company.
Speeding Up Sales When Store Queues Are Long
If you have long queues in your store, you might be able to use technology to speed them up a little. Of course, no business owner is going to complain about too many people wanting to buy from them. But there is a limit on how many people you can handle before those queues are simply too big. It can put off customers as well. If they see huge queues, they will be tempted to buy from somewhere else instead. You can use handheld card payment devices to approach people in the queue and allow them to pay that way. It will cut those lines drastically.
Increase Targeting When Advertising
Targeting should play a big part in your overall advertising efforts these days. There are so many people out there, and you need to be sure that you are reaching the right ones with your message. If you are only reaching people in demographics that have very little interest in what you’re advertising, you won’t see the sales you want. Facebook advertising is known for having fantastic targeting potential, so take advantage of this. There are so many ways in which you can target customers, but it should start with market research.
Offering Customers Another Reason to Enter Your Store
Your customers might not need another reason to enter your store. But it doesn’t hurt to give them as many reasons as possible. That way, you can attract new customers who might not have thought of stepping inside before. You could offer people free wifi inside your store, for example. Or you might want to offer a different service. Some brands even put food stalls and small restaurant spaces inside their premises to tempt more people in. The wifi trick is a great way to use technology to tempt more people inside, though.
Using Push Notifications to Increase Short-Term Sales
If you haven’t heard of them before, push notifications are simply the little notifications you get on your phone. They come from apps that you have installed. So, if your business has an app, why not start using push notifications. They offer you a great way to deliver a message to people directly. If you do that, you will find that you can increase short-term sales. For example, you can send out a push notification telling people that your products have 25% for the next couple of hours. This will cause people to rush to your app or website in order to make a purchase.
Small Businesses Should Build Groups
Small businesses tend to have small customer bases, at least, to begin with they do. This is not a bad thing, though. Of course, business owners always want to grow the number of customers they have. But you can take advantage of a small following by building a solid community around the brand. So, use things like Facebook groups or the equivalent on Google+ to keep people in the loop. It’s a great way to make the business and its customers feel closer and more cohesive, so give it a try. It could be one of the most positive steps you take.
Taking Questions and Complaints Rapidly on Social Media
No business owner wants their customers to have complaints or problems. But these things happen, and no business can avoid them completely. What’s most important is how these things are dealt with. If you have a process for dealing with them in a way that’s fast and simple, your customers will be easier to keep happy. But if you make them wait around without offering them any idea of when they will be seen to, you could lose that customer forever. So, use social media to take questions and complaints rapidly. They can then be given a reply in moments.
All of the ideas above can help you to reach out to customers and engage with them better. These days, that’s something that is vitally important. If you can’t build those relationships with customers, they won’t stay loyal to your brand and keep buying from it. So, make use of the advice found above and put some of those ideas into action as soon as possible.