The Virtual Business Manifesto

Something that we are getting to see more and more of in recent times are companies starting up that are wholly online. That means they have no physical premises or offices. Of course, there are many advantages to companies like these. As well as a whole host of problems specific to this type of business. So read on to find out about them and how you can make the most of your virtual businesses.

Do use the money you save on premises and invest

Number one, just because you have saved a fortune on not renting physical premises doesn’t mean that you should see virtual business as a cheap.

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This is because you should invest at least some of the money you have saved into the virtual functions of the businesses. Making these as good as you possibly can.

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Remember this is your only point of contact with your customers. So you want it to look professional and to be user-friendly, or with one click they can take their business elsewhere.

Don’t scrimp on your website

In particular, something that you should make as good as possible is your website. That means not only having the best site possible but also ensuring that you use a reliable host. As well as checking that the that the security is good and that you invest funds into making it a captivating experience for your customers.

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Do create a custom site

To help you do this it’s best to bypass the ready made websites and go for a custom build. Obviously, these aren’t as cheap as their counterparts that are click and go. They are however more customisable. Something that helps you to provide the best experience for your customers, as well as making them as user-friendly as possible.

To do this, you have two options, the first is to develop the site yourself. Of course, that means you need to have significant Javascript JS training, as well as HTML and CSS. Luckily, there are plenty of places offering courses on this so you can get up to date before you embark on this task.

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The second option is to employ a professional web developer to do it for you. This can work well if you have no desire to learn the development side of the process. But do remember if you plan to change and update your site on a regular basis it can be very prudent to have these skills yourself.

Don’t forget the personal touch

Something else that you need to remember when setting up a virtual business is that customers prefer the personal touch. That means some direct interaction with a representative of the company. Unfortunately, that prove problematic if all you have in a web page and no phone operatives or physical store.

Happily, you can get around this by offering live chat, so that customers can ask questions and be reassured about their purchases. You can also help to personalise the company by including videos of real people using the products on your site.

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What are Nurit Credit Card Terminals?

With all of the available credit card processing systems on the market today, Nurit stands out from the crowd. With its many available products and merchant services, it can be difficult to choose the best one for you. This article will focus on a few of the best machines available from Nurit and how they can be a good fit for your business.

Nurit 8020 Wireless Palmtop Credit Card Machine

This model of the Nurit credit card processing machine is one of the best portable and wireless machines on the market. The Nurit 8020 is small, easy to use, has quick processing times and flexible capabilities. The machine includes an ASIC chip that allows it to be manufactured in a smaller model for functionality but without sacrificing any of its capabilities. This particular model is also very affordable, making it easy for any business owner to be able to purchase without breaking the bank. This portable truly has everything you can ask for in a mobile credit card processing machine and is a must have for any business owner.

Lipman Nurit 2085 Credit Card Terminal

Another great Nurit model is the Lipman Nurit 2085 credit card terminal. This credit card terminal is customizable for the best capabilities for your business. It is lightweight and compact, making it an easy terminal to use. There is also a built-in thermal printer that prints customer receipts at a quick rate of 12 lines per second. This particular model is one of the most popular models and a big seller.

Clover POS System

The Clover POS System is a combination cash register and credit card terminal that is efficient and easy to use. Many business owners choose this model for their small or midsized business and are completely satisfied.

 

4 Ways to Make the App Development Process Easier

Do you need a new app for your business? Do you want to hire an independent company to write the software for you? Outsourcing apps is a good idea as long as you understand how the process works. Discover the following four ways to make the app development process easier.

Choose Your App Features Wisely

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When you hire an app software developer, you’re in charge of the process. However, the developers take responsibility for the work, and they expect compensation for their time and effort. Each feature that you ask to be included in the app means more work for your contractors, so they’ll charge you more for each feature that you want. A quality app can cost $10,000 or more.

Since you’re paying for all work, make a list of potential features and rate each one. You must decide whether a feature is important enough to pay more money for its inclusion.

Think about this situation from the user’s perspective. Will the feature add enough utility to justify its cost? Choose the features that offer the best return on your investment.
Ask for Deliverables

As app development occurs, you’ll want to know that the apps works the way that you want it to work. An app developer will use your instructions to build the app, but will this person be able to execute the app build according to your specifications?

You need to create a quality control system for app development. Ask your developer to share deliverables with you regularly. While most development is modular, a coder should have a way to show that functions work as soon as they’re ready. You want an alpha, a beta, and other software tests that prove that your app works as requested.

Perform Security Checks

Data breaches are a serious issue with any software product. Your company should have security measures already in place, so make your developer aware of your security standards. Since a product that lacks security is a danger to your company, have your app developer work with your IT software team to make sure the app doesn’t have major security flaws. Otherwise, an outside app could work as a skeleton key that can breach your network.

Get Feedback From Your Developers

The maintenance phase of your app follows the time frame when your product is available in the marketplace. Since you need to support the app during this period, the best way to achieve this support is by gaining feedback. You want to ask your developer for an honest evaluation of the process.

Also ask app users what they think of your app, including whether your app has any flaws or oversights. Then, use this information to improve your current app. Take the knowledge you gain and use it to make future app development cycles easier and smoother. You can save money while offering better products.

Outsourcing an app is a good idea, but you simply need to understand how the process works. Follow the tips above to get the app you want delivered to you correctly and on schedule.

Why Backups Are the Best Way to Guarantee Data Recovery

At some point or other it is likely that you’ll end up losing data in some form or other – whether you accidentally deleted a file, it was corrupted, or your hard drive failed and was damaged. While it is true that in many cases it is possible to recover data that is lost, it isn’t something that you should rely on and if you want to really guarantee data recovery your best bet is to back up your data.

Assuming you’re dealing with important data and files, the last thing you’d want is for them to be lost permanently. That is why simply attempting to recover data that is lost is never ideal – as there are too many things that could go wrong and result in that data being lost for good.

On the other hand if you have a backup then you can recover data that has been lost from it. Of course in order for that to be a viable option the backup needs to fulfill certain criteria:

  • It should be up to date
    If you are relying on backups to recover lost data then they should be constantly kept up to date. The requirements for that differ, and while some people backup weekly or monthly if you’re dealing with extremely critical data you might want to backup more regularly than that.

 

  • It should be verified
    The last thing that you want is to restore data from a backup only to find that something was wrong with the backup and the data you need isn’t there. That is why you should verify your backups to ensure that they contain the right data and can be used to recover any that is lost.

 

  • It should be stored in a safe location
    Regardless of the shape or form your backup takes, it should be stored in a safe (and often separate) location. Keeping a backup on a secondary hard drive connected to the same PC is far from ideal, as damage or disasters could affect the entire PC and render it unusable.

If your backups fulfill that criteria, they should be an excellent way to recover lost data. That being said sometimes despite your best efforts something may go wrong with both your hard drives and your backups, in which case you can then turn to data recovery from professionals like KrollOntrack to help you restore anything that is important. Additionally you may want to make use of other redundancies as well such as RAID drives to help provide extra layers of protection that could prove to make a world of difference and help keep your data as safe as possible.

Confusing Computers: How Much Is Enough?

Everyone has to use computers in their working and personal life. They’ve become an essential part of modern society. And, they are getting more and more important in normal living. But, unfortunately, too few people are aware of what makes a computer tick. These machines are mysterious and confusing; and, the companies that sell them don’t help. The marketing that’s used is often difficult to fathom for those not initiated. This makes buying a device like this incredibly hard for a consumer. Most people don’t know what they need. So, to help you out, this post will be going through what you should be looking for in your next machine. As most people use laptops in the modern world, this will be focusing on them. But, the principles can still be applied to larger machines.


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The Internals

The inside of a computer isn’t as mysterious as you might think. In fact, for most people, the inside of a PC will probably look fairly lackluster. But, the components that you find in these machines are their beating heart. Without the right parts; a computer won’t be fit for certain jobs. And, as time goes on, the lines are being blurred incredibly far.

The most important part of the machine for most people will be the processor. This is the part of the machine which handles all of the main calculations and operations of the computer. For example, each letter that was typed for this post had to be processed. They start as binary signals from the keyboard, which are translated by the processor to form the shape on the screen which you can see. At the moment, Intel is the company to go for; but, this can always chance. Intel has a very easy lineup to understand. An i3 will be good for light word processing, web browsing, and checking emails. An i5 will take you further, enabling better multitasking and much-improved gaming performance. And, an i7 will give you a good machine for any kind of content creation or heavier work.

Next, on the list comes RAM, or, random access memory. This sort of memory isn’t used to store permanent data. But, instead, is used to store data waiting to be processed, I totally suggest to use virtual data rooms to secure your information. Along with this, an application’s static state will be stored this way, while it’s not being used. The more RAM you have; the faster you can get information to the processor. RAM becomes more and more essential when you’re running intensive programs like videos games and video editing software. Nowadays, it’s common for computers to have from 4GB to 64GB of RAM. But, you don’t need more than 16GB for most activities.

This next component is something that is usually reserved for a very specific group of users. Graphics cards aren’t required for most computing. But, if you want to use your computer for games or content creation; you may want to look for a computer with a graphics card. There are loads of options for this part. But, most companies will use nVidia branded GPUs. The very highest end of their scale is a GTX 1080ti. Most laptops won’t have anything like this under the hood, though. So, it’s worth looking at benchmarks for any of the graphics cards you’re considering.

Now, we need to consider the storage that your computer uses. There are two main forms of computer storage at the moment; hard disk and solid state drives. Hard disk drives are the older method, and they rely on mechanical components to store their data. An SSD, on the other hand, uses digital storage. SSDs are much faster than HDDs, which makes them the best option; if you can afford one. Sometimes, to save money, it can be worth using a hard drive for storing most of your files, and a small SSD for the operating system. This will make boot and load times nice and fast, without costing a small fortune. This is also the easiest and most cost-effective way of updating an old laptop.

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The Features

You can’t just think about the inside of the machine, though. You also have to consider what the laptop will be able to do for you. A lot of people fail to consider what they will be using their computer for. For example, you may buy a 17-inch laptop, and find it too hard to move it around when you travel. Or, you could buy a machine without a number pad, when you need the laptop for accounting work.

The screen is one of the major features of a laptop. This part of the machine will dictate the quality of your computing experience. And, it could make it hard to work if you choose the wrong screen. Touchscreens are becoming very popular on laptops. They’re great for artists or people who don’t like touchpads or carrying mice. Some laptops have screens which can be moved in some way to be used as a tablet. This sort of feature can be great for those who present. But, you have to think about the technical side, too. A lot of laptops have full-HD screens; but, some have ultra-HD. Ultra-HD will only be useful to content producers and gamers. But, it’s still worth looking into these aspects.

Most laptops will have a set of unique selling points and features to make them better. For example, the current Apple MacBook Pro has a touch bar above the keyboard, with contextual controls and an LCD screen. But, the Microsoft Surface Pro has a different approach, with the laptop being able to be used in loads of different orientations. These big features will make a huge difference to you during normal use. Some productivity benefits will be barely noticeable. But, they will still be there.

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The Purchase

Once you’ve chosen a laptop to buy; you’re not quite ready to buy it yet. Instead, you should find as many websites as possible that sell it. This will enable you to find the lowest price for it. Along with this, you can also save some big money by getting something refurbished. Companies like Dell have their own websites dedicated to helping people on a budget get a laptop to suit their needs. These will often be older models that what you would get new. But, they still have the hardware you want inside. Along with this, coupons for Dell laptops would make it nice and easy for you to save some money. Looking for deals like these will make it nice and easy for you to save loads of money on your machine.

It won’t be long before you have your new machine, now. You just have to wait a short time, and your computing dreams will all come true. But, once you get the machine, you may notice that it’s got some unwanted software on it. Before you start using your machine, you should clean any bloatware from it. This sort of software is usually annoying and frustrating. So, never having to deal with it is great. You should also register your laptop for its warranty; as most companies will require this for it to be valid. Aside from that, though, you have everything you need to get started.

Hopefully, this will give you all of the help you need when it comes to getting your hands on your next laptop. This sort of market is ever changing and rapidly moving. The focus is moving from increasing performance to making them more usable. And, this means that a lot of computers are coming about with amazing and wonderful features every year.

Ways to Permanently Solve Bad Reception

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Cellular signal has never been more vital. From checking email updates on-the-go, to calling mom, to prepping for a date, to getting a ride in the middle of rush hour, productivity demands good reception. If you think arriving at the office only to realize you left your phone at home is bad, imagine if you somehow find yourself in an area with poor signal. While advances in mobile technology unceasingly pick up more speed as time passes, improvement in mobile signal hasn’t been as fast. So, what are your options in this situation?

Check your exact location.

Is there anything around you that could be blocking reception? Indoors, your phone is less able to detect mobile signal. Are you underground like in a basement or a subway? Or maybe you’re in an elevator? Phone reception is known to have difficulty penetrating these areas, resulting in calls cutting short, sending SMS texts fail, and your Facebook loses connection to data. Going on higher ground in a clear area where there’s less obstruction. Although it might sound silly but have you considered your hand might be blocking signal? Research on where the antenna is on your cellphone. If you find out your hand’s position has been causing the problem this whole time, change it. Newer phones mostly have their antennas placed at the bottom. When you find out this is the case with your phone, try holding it upside down. Use earphones with a mic to solve the problem with the microphone.

Install a femtocell.

Also known as microcells, these are small towers that connect to a phone reception using your internet connection. This is particularly advisable for places where there’s no signal at all. One condition to keep in mind, though, is your internet connection should have powerful downloading speed. Femtocells can provide signal to even older phone models before the era of Wi-Fi. The downside is these come at a high price, offer coverage for only one network and isn’t compatible with LTE broadband.

Switch to a 2G network.

While 3G, 4G and LTE networks are more powerful, these newer technological advancements have less towers. The farther a device is from the source of reception, the weaker the signal it catches. Your area might not be serviced yet with a nearby transmission tower and it might not be as fast as older phones. Avoid expecting stellar reception and stick to less data-hungry online activities when using the internet.

Use a signal booster.

It’s also called, “cell phone repeaters.” They catch your network’s weak signal and repeat it but boosted as the name means. It also sends back this increased signal to the tower to make sure there’s a smooth flow in exchanging personal comments, etc. If you plan to use it for different carriers, get an omnidirectional antenna can do just that. There are different kinds of boosters. Some you can attach to cars, roofs of RVs and others are more mobile such as the cradle. The latter said it can support only one network but it’s the most affordable alternative.

What’s New in EaseUS Data Recovery Wizard Version 11.0?

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What’s New in EaseUS Data Recovery Wizard Version 11.0?

In this article we will discuss about the latest features available in one of the industry’s best data recovery software – EaseUS Data Recovery Wizard Free, a software program which is exclusively available to protect and recover data even during catastrophic conditions like hardware failure, corrupted disks etc.

The all new Easeus Data Recovery Wizard has now been upgraded to latest version 11.0 :

  • The latest software update brings in a new  updated interface which makes the entire data recovery process easier than the earlier one’s.
  • The version 11.0 of Easeus Data Recovery now gets an improved  scanning process which you can use it to track the lost data very effectively and efficiently.
  • In this version you can also optimize file filtering function after scanning for easy recovery.
  • The updated Easeus Data recovery software now  gets new language addition: Turkish and Arabic.

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We can break the functionalities of EaseUS data recovery software into 3 parts:

Data recovery software

Data is something which is very important and crucial – especially the files that are stored on your personal computer/devices. When we say data – we are referring to those important pictures, files,  movies, documents,  music, virtually everything that can accessed through a computer device. What do you do when your system fails and you are in the verge of losing all the data, you would probably search for free data recovery software isn’t it?  EaseUS software is one stop recovery solution for all  the queries for data recovery software free.

Recover Deleted Recycle Bin Files

Imagine a scenario when you want to recover the files that are in the Trash or Recycle bin.  The proprietary technology of EaseUS Data Recovery Software free handles this situation pretty well. All you are required to do is select the option to recover the recycle bin. Once the process starts you should be able to see all the files which were originally deleted or those files which was removed by you unintentionally.  This software’s ability to recover deleted files is just amazing and we are very impressed with how the product is engineered and built keeping all the aspects of data recovery in mind.

EaeUS Data Recovery Software

Memory Card / Hard Drive Recovery

Are you someone who uses storage extensions for your mobile, camera or computers? What we mean by storage extension is products like USB devices, memory cards and external hard drives.

If you are an avid photographer, you will know the pain of losing all those important photos which you captured during an important event like birthdays, parties, travel, trips, long rides etc. Generally all these wonderful captures are recorded on extension devices like memory cards. Good news is this software can even scan for external storage devices like memory cards , USB sticks, external hard drives and can efficiently bring back your files with ease without much of an hassle. All you need to do is to select the scan option to recover the data in memory card.

You can watch the below video to understand and  use the recovery software. Please watch it below:

Still not convinced by this software? You might want to try their latest EaseUS Data Recovery software which is absolutely free!

What is your take on EaseUS Data Recovery Software? Would you consider using it? Let us know by commenting below.

Happy Holi

Enjoy this Holi with these Healthy Thandis and Snacks

Enjoy this Holi with these Healthy Thandis and Snacks

Happy Holi

The colorful festival of Holi is around the corner and it’s time to prepare the sumptuous Holi treats that we love to eat. However, have you thought about those extra calories that you will gain from devilishly sweet gujiyas, rich thandais, and other delicacies? Worry not! With a little bit of innovation and experiment, you can give Holi treats a healthy twist this year. For starters, make sure you only use water from the water filter for home to prepare all the snacks. Water filter from KENT are known to dispense healthy and pure drinking water. So, amidst all the celebration, fun and moving from one neighbourhood to another on Holi day make sure you consume water only from reliable water filter for home use.

Baked Gujiya

Gujiyas are synonymous with Holi Celebrations. Sweet and tasty, this dessert is very high on calories. So, if you are weight conscious, replace fried gujiyas with baked ones this year. Stick to the same ingredient, but instead of deep frying, bake them in an oven. Also, if you wish to experiment further, you can use apple filling for the gujiyas instead of khoya.

Lauki Barfi

If you are worried about your sweet tooth instincts, Lauki Barfi is for you. Good for diabetes, heart disease, hypertension and weight loss, you can prepare lauki barfi using less sugar. Lauki as we know, is low in fat and high in fiber, and serves as an excellent base for a sweet dish. To make 10 barfis use 2 cups of grated Lauki (bottle gourd), 1 liter milk, half cup khoya, half cup sugar, 1 tbsp cardamom (elaichi) powder and 1/4 tsp edible green colour(optional).

Instructions:

  • Boil the milk in a pan
  • Add the grated lauki in boiling milk and stir till half of the milk is left
  • Add khoya, sugar with color and stir.
  • Transfer the mixture in a pre-greased aluminium tray once the froth begin leaving the side of the vessel.
  • Garnish with dry fruits and add cardamom powder.
  • Set aside for an hour before cutting into pieces and serving it to your loved ones.

Dahi Vada

Traditional Indian snack prepared by soaking fried Vadas in thick curd (dahi), Dahi Vada is a good snack option for diet conscious people. After the Vada is deep fried, it is soaked in warm water which takes away the oil from it. Curd, as we all know, is light on the stomach and helps digestion. So, make sure that you include Dahi Vada in the menu of your Holi party.

Broken Wheat Kheer

Kheer made from broken wheat or dalia is a tasty and nutritious dessert. You may be aware that broken wheat is an excellent source of fiber and the recipe is good for people suffering from diabetes and heart ailments. To make 2 servings, you need to have 1 cup of broken wheat, 1 cup coconut milk, 2 tsps of cardamom (elaichi) powder, 1 cup Jaggery (gur) 2 tsps corn flour and 2.5 cups of clean water.

Instructions:

  • Grind the wheat in a dry grinder before transferring it into a pressure cooker.
  • Now add water and cook till it becomes soft (7-8 minutes).
  • Add jaggery to boiling wheat and cook for one minute.
  • Stir continuously to avoid burning and remove from the flame.
  • Mix corn flour with coconut milk and add it to the porridge.
  • Add cardamom powder before serving it hot or cold.

Thandai

Prepared with a mixture of almonds, fennel seeds, rose petals, pepper, cardamom, saffron, milk and sugar, Thandai is a great replacement to aerated drinks. Diet conscious can consume this beverage without a tinge of guilt.
To prepare 10 glass of thandai, use 2 liters of pure milk (toned milk if you want to cut further on calories), 1 tsps powdered sugar, 15 black peppercorns (Kalimirch) and required amount of saffron (Kesar). People who are allergic to dairy products can use lactose free milk.

Health benefits:

  • Packed with so much goodness, thandai is an immunity booster. While the Fennel seeds have antioxidants and cooling properties, Almonds are rich sources of vitamin E.
  • Saffron is the excellent herb that prevents arthritis, cancer and is known to improve vision.
  • Milk contains calcium, protein and vitamin C to make our bones and teeth stronger and healthier.
  • Watermelon seeds cool the body and also strengthen muscles and bones.
  • Rose petals are very useful to cure digestion problems and stomach discomforts.

Enjoy with your Friends & Family

With the snack menu for your Holi party sorted, soak in the festivities and fun. Call friends over, or prepare these delicacies or share with your neighbours and family. Also, play Holi with eco-friendly colours. You are keeping the inside of your body hale and hearty by eating healthy snacks. Similarly, you have to protect the exterior of your body from harm. Use eco-friendly colours to avoid the damage of your skin and hair.

Recording Tech Videos from Websites on Mac with Movavi Screen Capture for Mac

Do you like to follow certain websites that have great videos about technology? Perhaps you like watching some of the many unboxing videos, tutorials, or demonstrations that are published to find out tips and tricks about certain devices?

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Needless to say there is a lot of really great tech videos out there on various websites, but because they are streamed you will need to be online to watch them. That may be a problem at times when you don’t have internet, and the good news is that there is a way around it: Use Movavi Screen Capture for Mac to record and save tech videos that you may want to watch later.

If you want to set up Movavi Screen Capture for Mac to video capture on Mac from websites you can actually get started right now. All that you need to do is:

  1. Launch Movavi Screen Capture for Mac and select ‘Record Screen’.
  2. Use your mouse to draw a frame over the website video that you want to record.
  3. Click on the ‘speaker’ icon under ‘System Audio’ to highlight it so that the audio from the website video is captured.
  4. Click on the ‘REC’ button to start recording and play the website video at the same time.
  5. Click ‘Stop’ to stop recording then ‘Save as’ to save the video.

 

Before you opt to save your video you can actually trim out any unwanted content directly in Movavi Screen Capture for Mac. All you need to do is position the marker and use the ‘scissors’ icon to split your video and isolate the part that you want to remove, then select it and click on the ‘trash can’ icon to delete it.

Whenever you have a few minutes to spare you may also want to explore the other capabilities in Movavi Screen Capture for Mac. When you do you’ll be able to adjust the frame rate, capture keyboard and mouse actions, schedule the recording, set a timer, and use the in-built presets to automatically optimize your video for various devices and platforms.

Suffice to say you should have more than you need to record tech videos from websites using exactly the parameters that you need. If you start now, you won’t ever be caught out and unable to watch your favorite tech videos simply because you couldn’t connect to the internet.

Data Complexity Is Rapidly Changing The Face Of Business

Over the last few years, data rather than instinct has started to drive business decision-making. This is a profound shift and one that is likely to accelerate in the future. Machines with sophisticated algorithms will be making decisions that are better than those that could be made by people, implying that the future will be a lot stranger than we might think.

Already we see this in action. Stock traders are mostly gone, being replaced by artificial intelligence systems that can operate much faster and take on board more information. Also, some companies are hiring artificial intelligence programs to their boards and giving them a vote on critical decisions in the enterprise.

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While the ability of machines to interpret data is getting better all the time, businesses themselves are collecting more of the stuff. Some have argued, including Cynthia Johnson, a digital marketing guru who contributes to Forbes magazine, that managers themselves who don’t have any technical training will also be able to manage data and gain useful insights.

So the real next question for businesses is how they can better collect and interpret data?

Accessibility

To really make the most of all the data at our disposal, businesses have to focus on changing their corporate culture. Many companies that once operated in traditional industries are changing the very nature of their firms. Even firms that we typically think of as high-tech, like Google, are changing their raison d’etre. For instance, Google was once an internet search firm, but today it describes itself as an “AI first” company, interested in using artificial intelligence to improve the experience of its customers. If you happen to be needing a laser cutter for steel you can find it at a good price at boss lacer.

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Businesses are also refocusing the human element of their enterprises. It’s not enough to just be able to perform a role like “marketing” anymore. Businesses are looking for people who have both traditional marketing skills alongside technical skills, like big data analysis.

The best companies will find novel ways to reduce the costs of interpreting the data and spread the benefits as widely as possible within their organizations. Data shouldn’t be too complex for non-technical colleagues to understand, allowing the company to take full advantage of all the data that they collect.

Adopt Best Practice

Companies that rely on big data also need a data disaster recovery to minimize downtime. With the reliance on data growing at an ever-increasing speed, those businesses that survive will be those that who are most able to keep their operations going.

Information Optimization

The best teams are those that are on the same page. By all means have people on your team who can use NoSQL, Hadoop, and Apache, but don’t restrict data insights to this small cadre of individuals. Make sure that they are regularly sharing their findings with the wider team. Companies need to invest in so-called business intelligence software that allows them to easily create and present data in ways that people will understand. It’s out with the regression models and in with the visualization dashboards.

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Increased Visibility

Finally, companies, according to Cynthia, need to focus on the visibility of their data by providing colleagues with the training and tools they need to access it.

Office Tech is All Well and Good, But How Can Technology be Used to Reach and Engage Customers Better?

All businesses use technology in the office. They have the latest computers, and all kinds of other tech and gadgets. That’s great, but what about using technology and software to reach customers and engage with them better? This is what’s most important. And if you’re going to invest in technology, you will want it to have an impact on the amount of customers you have and the number of sales you make. So, definitely give this some thought if you haven’t done so already.

If you don’t know how you can use technology in this way, there are some great ideas below. You just need to modify them so that they apply to your company. Of course, every company is different. So, some of the ideas will work for your brand and others won’t. But using technology to reach out to and engage customers is not something that you can ignore, no matter what industry you run a business in. It’s simply not an option, so read on to start learning more right now.

Use Videos to Make Product Tours

Product tours are online videos that allow people to get a close look at what your company has to offer before they make a purchase. It’s something that you should definitely create if you want to allow people to buy with confidence. People like to know what they are paying for before they actually hand over their money. It’s much better than simply giving customers two or three photos to look at on your website. All you need is a camera, lighting and editing software to make it happen. Put in some effort and make them look professional if you can. If you don’t know how to edit a website or even create one, there are easy options out there like wordpress who make easy for you to create it, and there is also cheap shared hosting plan, so is easy to put your website out for the world to see.

Giving Customers New Ways to Browse and Buy

Giving your customers more ways to browse and buy from you can only be a positive step. Creating apps allows you to do exactly that, so why not try it out? Apps are a big deal for so many businesses nowadays. It makes sense for you to jump onboard and create an app too. They allow your customers to browse your content or online store on their phones so easily and whenever or wherever suits them. Companies like Wonderment Apps can help you to create an app if you don’t know how to do it yourself.

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Use Technology to Ask Customer What They Think

What your customers think matters a lot. So, why not ask them directly? The days of having to spend a long time sending out questionnaires or phoning people up are gone. You simply don’t have to do that anymore. Instead, you can just ask questions on social media and ask people to tell you what they think. Of course, you might get some silly responses. But plenty of people will be more than happy to give you their honest thoughts and feedback. This can then be used to improve the business and make it more appealing to customers.

Creating Content That Makes People Want to Share It

Creating content is something that all modern businesses should do. It could be written or video content. You could even record a podcast if you want to. What matters most is how people receive that content and what they choose to do with it. From your point of view, you want people to share it as many times as possible. If a piece of content can go viral, the business will instantly be given a big boost in terms of brand awareness and recognition, which can only be a good thing.

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Host Contests and Competitions on Social Media

Social media is a great tool for engaging with customers, and it should be used in a way that is creative and playful. If you can make that happen, you won’t have any problems getting your company to where you want it to be. One idea to consider is hosting contests and competitions on social media. These allow people to win something in return for coming up with the best response to one of your tweets or posts. It could be a caption competition or anything you can imagine. As long as it gets people interested and engaged, it doesn’t really matter.

Using Analytics to Understand Consumer Behaviour Better

Analytics are very important in the world of business these days. If they are not already being used by your business, now is the time to change that. By using analytics, you can get to know your customers better, as well as how they behave when it comes to buying from you and other brands. You can then tweak and change your marketing and advertising techniques to make it easier for your company to reach people and sell to them consistently. Look into it and see how it could help you improve your company.

Speeding Up Sales When Store Queues Are Long

If you have long queues in your store, you might be able to use technology to speed them up a little. Of course, no business owner is going to complain about too many people wanting to buy from them. But there is a limit on how many people you can handle before those queues are simply too big. It can put off customers as well. If they see huge queues, they will be tempted to buy from somewhere else instead. You can use handheld card payment devices to approach people in the queue and allow them to pay that way. It will cut those lines drastically.

Increase Targeting When Advertising

Targeting should play a big part in your overall advertising efforts these days. There are so many people out there, and you need to be sure that you are reaching the right ones with your message. If you are only reaching people in demographics that have very little interest in what you’re advertising, you won’t see the sales you want. Facebook advertising is known for having fantastic targeting potential, so take advantage of this. There are so many ways in which you can target customers, but it should start with market research.

Offering Customers Another Reason to Enter Your Store

Your customers might not need another reason to enter your store. But it doesn’t hurt to give them as many reasons as possible. That way, you can attract new customers who might not have thought of stepping inside before. You could offer people free wifi inside your store, for example. Or you might want to offer a different service. Some brands even put food stalls and small restaurant spaces inside their premises to tempt more people in. The wifi trick is a great way to use technology to tempt more people inside, though.

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Using Push Notifications to Increase Short-Term Sales

If you haven’t heard of them before, push notifications are simply the little notifications you get on your phone. They come from apps that you have installed. So, if your business has an app, why not start using push notifications. They offer you a great way to deliver a message to people directly. If you do that, you will find that you can increase short-term sales. For example, you can send out a push notification telling people that your products have 25% for the next couple of hours. This will cause people to rush to your app or website in order to make a purchase.

Small Businesses Should Build Groups

Small businesses tend to have small customer bases, at least, to begin with they do. This is not a bad thing, though. Of course, business owners always want to grow the number of customers they have. But you can take advantage of a small following by building a solid community around the brand. So, use things like Facebook groups or the equivalent on Google+ to keep people in the loop. It’s a great way to make the business and its customers feel closer and more cohesive, so give it a try. It could be one of the most positive steps you take.

Taking Questions and Complaints Rapidly on Social Media

No business owner wants their customers to have complaints or problems. But these things happen, and no business can avoid them completely. What’s most important is how these things are dealt with. If you have a process for dealing with them in a way that’s fast and simple, your customers will be easier to keep happy. But if you make them wait around without offering them any idea of when they will be seen to, you could lose that customer forever. So, use social media to take questions and complaints rapidly. They can then be given a reply in moments.

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All of the ideas above can help you to reach out to customers and engage with them better. These days, that’s something that is vitally important. If you can’t build those relationships with customers, they won’t stay loyal to your brand and keep buying from it. So, make use of the advice found above and put some of those ideas into action as soon as possible.

Jio Brings Pokémon GO to India

Reliance Jio Infocomm Limited (“Jio”) delights Indian gamers by bringing the sought-after, first-of-its-kind, Augmented Reality game ‘Pokémon GO’ to India in a partnership with Niantic, Inc. – publisher and developer of Pokémon GO in association with The Pokémon Company. With this partnership, thousands of Reliance Digital Stores and select partner premises in India will appear as ‘PokéStops’ or ‘Gyms’ in the Pokémon GO game beginning Wednesday, December 14, 2016.

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This launch is in line with Jio’s mission to empower Indians with opportunities that are fuelled by the power of data and a Digital Life and to delight them on an ongoing basis with entertainment-based apps, such as ‘Pokémon GO,’ the leading app in the gaming category.

“We are delighted to partner with Jio to launch Pokémon GO in India.” said John Hanke, Chief Executive Officer and founder of Niantic. “It’s exciting to see Pokémon fans in India step out and explore their neighbourhoods in search of Pokémon and Jio’s disruptive high speed 4G LTE Network will be an excellent way to experience the game.”

The two companies will work together to bring Indians a richer and more enjoyable mobile entertainment experience for Pokémon GO, including activating Jio retail locations and charging stations as PokéStops and Gyms within the game and allowing Indians to catch, train, and battle at any of Jio’s outlets throughout the country.

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On Jio’s social messaging app, JioChat, Pokémon players have access to an exclusive Pokémon Go Channel. The Pokémon Go Channel will enable Pokémon Go players to collaborate and be part of an exciting community of players with daily tips, contests, clues, and special events. The Pokémon Go Channel on JioChat a fun way to socialize with other players and level-up faster.

“With over 500 million downloads globally, we are excited to launch Pokémon GO officially in India on the Reliance Jio network,” said Mathew Oommen, President Reliance Jio. “Our partnership with Niantic not only brings access to the Pokémon GO app but also opens the door to more opportunities for our customers to enjoy content on Jio’s one-of-a-kind mobile broadband network.”

The partnership puts Pokémon GO players on a world-class all-IP data strong network, and during the Happy New Year Offer, Jio SIM customers will be able to download and play Pokémon GO without incurring data charges, like any other apps and content, till 31st March 2017.