There are 2 things that TV addicts are waiting for tomorrow. The first one, as you may have rightly guessed is start of the DLF IPL tournament 2010. What about the second?? Well, its the hugely popular Vodafone ZooZoo ads.
The previous IPL season saw the launch of the ZooZoos and it became an instant hit among the old & the young alike. Vodafone hopes to recreate the same magic this time around. In fact people are more anxious to find out how Vodafone is going to present the ZooZoos than finding out who will emerge the champions of the tournament.
But I’m skeptical of how the response to the ZooZoos will be this time. I feel so because during IPL ’09, the ZooZoos came as a complete surprise to all the viewers. The cuteT, rounded creatures instantly appealed to everybody. The popularity of the ZooZoos sky-rocketed when Vodafone revealed that they are in fact humans and not computer generated images. The following months saw a craze for ZooZoo wallpapers, keychains, T-Shirts and other ZooZoo junk.
This time around, the situation has considerably changed. I personally feel that the ZooZoo ads will not be received with the same enthusiasm & vigor as last time unless Vodafone does something drastically different. But friends, Vodafone is known for pulling up surprises! They did with the Hutch dog, and they did with the ZooZoos 1.0 last year Lets see if they can pull it off with ZooZoos 2.0!
The ads will be telecasted from March 12th. You can also catch a preview of them on facebook. Make sure that you don’t miss them.
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