Vodafone does it again!! The lovable hutch dog, the cuddly zoozoos and now a cute, heart warming one for advertising the 1p billing concept.
The ad depicts a husband and wife at the breakfast table. The husband switches between reading the newspaper & eating his breakfast. His wife is waiting anxiously hoping that she gets a word of appreciation from him for her effort. But no, our hero munches down without even looking up from the paper. A bit disappointed, she once again looks keenly at his face, just hoping that he says the magic word. No luck again! Finally giving up hope, she stirs her mug of coffee and is ready to take a sip, when suddenly her husband declares “MAZA AAYA!” . And then she smiles apparently very pleased.
Here is The Video For Vodafone Couple ad Promoting New Vodafone Call Tariff 1 Paise Per Second.
The essence of the ad ” Choti baaton se ban jaaye baat” aptly describes the 1paise billing plan introduced by Vodafone. Speak only for a sec and yet convey what you want to 🙂
One must mention the lead actors in the advertisement, specially the lady who plays the role of the wife. One can see the anxiousness in her eyes when she expects her husband to appreciate her, the disappointment in her face when he refuses to do so and finally the pride & happiness when he says that he liked it. The ad is also well complemented by the background score consisting of drum beats that attracts the attention of the viewer.
Conclusion: I’m sure that this ad is soon going to be a hot favorite among viewers 🙂 Power to You