If you are a regular commuter in Bangalore city, then I am sure that you wouldn’t have missed the numerous hoardings that seem to have taken the city by storm! “Ab Mera Number Hai!” Does this ring a bell??
Yup, I’m talking about the latest competitor in the Indian telecommunication market – UNINOR
Uninor is a joint venture between the real estate firm Unitech Ltd & a Norwegian Telecom company Telenor ASA.
Telenor group brings with them 150 years of experience in the telecommunication industry. They have a strong base in Central & Eastern Europe, Asia and Norway and boast of over 168 million subscribers all over the world. Now, they have arrived in India and are ready to compete with 11 existing service providers.
Interestingly, when all the other service providers are slashing call rates & adopting the per paise scheme, Uninor has launched a per minute billing tariff. Uninor’s operating areas, or circles, include Tamil Nadu, Kerala, Karnataka, Andhra Pradesh, Uttar Pradesh (east and west) and Bihar (including Jharkhand). The firm has spectrum in 21 of the 22 circles it is licensed to operate in and expects to launch services in all these by the end of this financial year.
Another interesting feature about Uninor is there advertising section. When most of the service providers scurry after filmstars & cricketers to endorse their products, Uninor is using the common man as their icon. That explains the numerous hoardings all around the city with virtually unknown models 
Of course, it is definitely a reflection of the company’s value system.
Make it easy, Be inspiring, Keep promises, Be respectful.
This is Uninor’s value system. They claim that the value system is reflected in their products & services. They also have a fitting tag line “Ab Mera Number Hai” or “My Time is Now”!
Surely, Uninor is creating waves in the market already! Looks like “Ab yeh UniNor ka time hai!”
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{ 4 comments… read them below or add one }
omg wht will hpn to airtel, docomo and vodafone… if this becomes a strong competitor
eheh! manoj! it is still a kid!
I saw the uninor ads in all daily newspapers yesterday. That is available in here (Tamilnadu) also. Just 29 paise per minute. Do you know how the numbers will start , 81? or something?
Pascal´s last blog ..Free Worpress.com to Self Hosted Wordpress.org Migration:
NUMBERS START WITH 91