What do
1) A serene, industrious book keeper,
2) A member of a women’s cricket team,
3) A young man on the threshold of entering his new workplace &
4) A new entrant into the Mumbai suburb, eyes brimming with anxiety
have in common among them????
Its UNINOR!! The latest player in the Indian telecommunication market!
UniNor has already raised eyebrows by opting to not approach famous personalities/celebrities for marketing.
They have made their presence felt in the print media by splashing colors of blue all over the front pages of leading newspapers & magazines. And now comes their TV campaign! The tagline of all UniNor ads is the same, ” Ab Mera Number Hai“.
With the ads lasting for not more than a few seconds, the essence is conveyed across very clearly. So, when a young man steps out of a taxi laden with his luggage, surveys the city of Mumbai and declares Ab Mera Number Hai, you definitely sit back and take a second look.
The pun in the tagline seems to be intended. Ab Mera Number Hai can be interpreted as “This is my number” in simple English which means that your number can be instantly identified as UniNor( probably because they must have a certain order of digits). And the same tagline interpreted in Hindi conveys the message, “Folks! Its my turn now!”. So in other words, UniNor wants to announce to its competitors that its their turn now, to grab the telecommunication market.
The 4 New Short Videos by UniNorn which are being aired on TV are here.
Watch the UniNor TV ad – Book Keeper
Watch the UniNor TV ad – Women Cricketer
Watch the UniNor TV ad- Office First Day
Watch the UniNor TV ad- Flyover Suburb into City
Father and Son
Hope UniNor Succeeds in Indian Market. All the Best UniNorn!
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{ 12 comments… read them below or add one }
Very short videos looks ok.
Rahul´s last blog ..My Most Successful Hubpage But Very Less Traffic
yeah…..but the focus here is not on the ads but the way uninor has decided to campaign!
I like the Women Cricket & Flyover ad.
Pascal´s last blog ..Free Worpress.com to Self Hosted WordPress.org Migration:
The punchline is hot … ab mera number hai … but you have missed out the coolest ad of uninor in which father says to his son “shaam ko aate waqt mithai le aaonga” …
thats touches the heart of indian middle class …
sharma´s last blog ..Top 10 indian bloggers and their Adsense Income
will update it
welcome to Chaaps
I AM DISTIBUTER OF UNINOR IN WUP(KHURJA).
I KNEW THAT UNINOR IS BIG COMPANY. I HOPE IC COMEING TIME UNINOR WILL BECOME AT FIRST RANK IN INDIA . I WANT TO MAKE A ADVATISMENTOF UNINOR WITH MY PHOTO….
ab mera number mujhe bhi kam karna he
I AM DISTIBUTER OF UNINOR WUP
I KNEW THAT UNINOR IS BIG COMPANY.
I WANT TO MAKE A ADVERTISMENT UNINOR WITH MY PHOTO.
ab mera number hai aur mujhe bhi kaam karna hai, i think so ki aap yaad kroge,
give me a chance to prove my talent in add making i can increase company status more cnt me 9700746731
these ads are fine. uninor has a different idea of their campaign, their advertisement do not show any celebrities as we generally get to see in other brands
The ads are really good. The very simple yet very attractive and impressive girl travelling to Benglure by van, experiencing the lovely weather of dark clouds and then removing her luggage on arrival and saying “ab mera number hai”, tells you loud and clear to try out this new player in the industry!!