1) A serene, industrious book keeper,
2) A member of a women’s cricket team,
3) A young man on the threshold of entering his new workplace &
4) A new entrant into the Mumbai suburb, eyes brimming with anxiety
have in common among them????
Its UNINOR!! The latest player in the Indian telecommunication market!
UniNor has already raised eyebrows by opting to not approach famous personalities/celebrities for marketing.
They have made their presence felt in the print media by splashing colors of blue all over the front pages of leading newspapers & magazines. And now comes their TV campaign! The tagline of all UniNor ads is the same, ” Ab Mera Number Hai“.
With the ads lasting for not more than a few seconds, the essence is conveyed across very clearly. So, when a young man steps out of a taxi laden with his luggage, surveys the city of Mumbai and declares Ab Mera Number Hai, you definitely sit back and take a second look.
The pun in the tagline seems to be intended. Ab Mera Number Hai can be interpreted as “This is my number” in simple English which means that your number can be instantly identified as UniNor( probably because they must have a certain order of digits). And the same tagline interpreted in Hindi conveys the message, “Folks! Its my turn now!”. So in other words, UniNor wants to announce to its competitors that its their turn now, to grab the telecommunication market.
The 4 New Short Videos by UniNorn which are being aired on TV are here.
Watch the UniNor TV ad – Book Keeper
Watch the UniNor TV ad – Women Cricketer
Watch the UniNor TV ad- Office First Day
Watch the UniNor TV ad- Flyover Suburb into City
Father and Son
Hope UniNor Succeeds in Indian Market. All the Best UniNorn!