Even if living in a digital era has lead us to communicate via text or email and to advertise via mobile devices or the web, print marketing is more important than ever. Marketers have realized that branded print material should be an integral part of any marketing mix.
Therefore, in order to be successful, businesses shouldn’t fail to include valuable print marketing tools such as flyers (which you can order at very affordable prices online, like you can do here), brochures, catalogs, a Retractable Banner, newsletters and business cards in their offline marketing channels.
Business should rely on an offline marketing strategy that is supported by the marketing they’re doing online, and vice versa. After careful research, we’ve come up with the top reasons why print marketing is still valuable in today’s digital era. Here’s a look:
Print Marketing Boosts Online Search by 67%
According to Plumtree Marketing, 67% of online search is driven by offline messages, with 39% of shoppers ultimately making a purchase. As you can see, print marketing boosts online search, bringing thousands of people to your company’s virtual window.
Print is Trustworthy
A Print In the Mix survey found that 56% of respondents say they found printed material to be the ‘most trustworthy’ of media channels. In addition, the survey found that nearly half of the respondents said they have kept a direct mail piece for future reference, and 17% do so regularly. And, last but not least, according to a study by VTT Technical Research Centre of Finland, consumers trust advertising in print media more than any other media.
Print Material is Engaging
Customers are far more engaged whenever they read printed material than when they read websites. Unlike websites which are usually skimmed for a few seconds, prints provide a long time to engage and intrigue consumers. The physical nature of printed brochures demands the reader’s attention and they tend to take action in no time.
Brochures are entry level marketing strategies; they’re affordable and can be ordered in as large or small a quantity as needed. You can use them to promote a website and add some important info on your brand and services or products, urging readers to go online for an incentive. These are very affordable to test this theory out, order just 50 and track them with QR codes.
Print Has Creative Potential
Many brands take advantage of the creative potential provided by print marketing. Some companies rely on a wide array of innovative assets such as heat sensitive thermochemical inks, lenticular inks, scented paper, holograms, 3D techniques, pop-ups and cut-outs to stand out and grab attention.
Print Enables an Integrated World
When digital and print work together, optimal marketing results are delivered. In this marvelous integrated world enabled by print marketing, business cards provide consumers with Twitter and LinkedIn URLs as well as QR codes. Also, augmented reality technologies are launched thanks to print publications.
When digital and print marketing tools are used across a campaign, research shows significant increase in ROI. Each having numerous benefits, digital media does push longer conversation time than prints do.
We hope this information comes in handy. Keep in mind that the ultimate integration of offline and online promotions can make a search campaign more efficient for any brand in particular. Have you been taking advantage of print marketing? Which tool has proven to be more effective? We would love to hear your thoughts. Feel free to leave a comment below.