Television is the place where we experience lot of Commercials promoting that and this. When it Comes to Advertising a brand like Car, one takes at most care so that it reaches to audience. Nissan is not New to India. Micra is The Newest Car which is Released from Nissan[ Read Nissan Micra – Yet another Small Car]. Nissan Has Started a New Campaign to Promote its NEW Nissan Micra Car which features Bollywood Star Ranbir Kapoor. Of Course Ranbir Kapoor suits Perfect to the ad. The Ad Gives More emphasis on “I-KEY” which means Intelligent Key System introduced for the First time.
Here is The TV Ad featuring Ranbir Kapoor in Nissan Micra Camaign
What is I-Key Shown in the Advertisement? How does it Work?
The Below Picture describes the Functionality of IKey. I-Key Stands for Intelligent Key System.
Having Nissan Micra’s Intelligent key fob, one can easily start the engine with the push of a button & lock/unlock the doors just by touching the request switch on the door handle. Also Provides Extra security by the engine immobilizer which prevents anyone without the key from starting the car.
Nissan Micra is priced between 4-5 lakhs in the Indian market.