Car advertisers do not have much scope to market their products. If you carefully watch the advertisements, you will find that there always exists a predefined pattern that all advertisers follow. The quintessential car advertisement focuses on making your ride feel good. However there is much more that the viewer wishes to see. I feel that there exists a tremendous gap between what the average Indian viewer would like to see and what is presented to him by the ad-makers.
While viewing an ad, the first question that pops up in the mind of the viewer is why a particular model is launched? Probably because of its first-of-a-kind technical specifications. In fact a great deal of research takes place to understand what the user actually wants. However, this fact is sidelined by the makers of the ad, who feel that the presence of a celebrity endorsing the product would fetch higher returns. Finally, the ad turns out to be such a big disaster that the viewer would impulsively turn off the TV. SRK endorsing i10 is a classic example.NANO is another model that was meant to reach out to the average Indian middle class family but ended up portraying itself REVA’s competitor.
However, I came across one ad which is a welcome departure from all its predecessors. I’m taking about the latest Mahindra Xylo advertisement. I guess that the requirement was probably communicated well. The theme used here is ‘Happy Legs”. Using models in the ad is a nice move. It could have been sleazy but thankfully that doesn’t happen. The background song is good and enough to pass on the mood to viewers. To mention few good things about this advertisement from a guy’s perspective you get to see long legs and good looking gals who do not look dumb
Now coming to the technical description of XYLO.