Tata DOCOMO CREATE platform has gained momentum in recent times and respects the power of ‘DO’. Through this platform, TATA DOCOMO wishes to felicitate the individual prowess by the way of opening up its brand to people and asking them to co-create it through this platform.
Tata DOCOMO has now extended this platform to establish a groundbreaking association with their consumers through “Music”. This platform invites talented individuals across India to play with the brand signature tune element of Tata DOCOMO and create various renditions. The participants can re-create, re-compose or remix the Tata DOCOMO brand signature tune into a 30-60 second tune. The result has been a true boon to music lovers. The platform has received over-whelming response so far and the spirit of the ‘DO’ers who believe in their music skills and have the confidence to participate in the CREATE Music contest is admirable.
Recently a music band named “Aurko” from Bangalore, impressed the judges with their creative skills and got an opportunity to perform on the popular show “Music ka Maha Muqabla” at Star Plus. Their entry had come through the CREATE Music platform’s association with ArtistAloud.com. This opportunity was a massive encouragement for other aspiring musicians in India, who might be presented with similar opportunities to showcase their talent through this platform. To hear Aurko’s winning performance, visit ‘create.tatadocomo.com/music.aspx’
Very few brands in India engage with consumers actively and in actual allow them to co-create their brand. Tata DOCOMO is proving to be an exception. Tata DOCOMO CREATE platform is India’s first (World’s first too, possibly) to actually employ user-generated creative messaging in their brand communication.
The last day of the CREATE Music Contest for the Online platform is 31st of March, 2010. To participate in the CREATE Music Contest or listen/vote for the numerous entries that have been submitted till date, visit ‘create.tatadocomo.com/music.aspx’. The winners might have the opportunity to have their tunes showcased by Tata DOCOMO through Television, Online platforms and other such public mediums.