Tag Archives: URL shorteners

How to: Effectively share a link in Facebook

We might have seen tons of posts covering how to effectively drive flocks of traffic via Search engines and twitter but people often forget covering up on how to share a link in Facebook effectively, in spite of the fact that facebook is where most links are shared.

Well, you need not worry – you’ve landed in the right place. 😉

The Case Study

This is a case study on RuhaniRabin.com ‘s facebook fan page having 1000+ fans.

According to the case study done, I found out the links without a thumbnail preview got lesser likes/comments than the links that had a thumbnail included in them (I guess even the clicks varied because of lack of the thumbnail.)

Reason?

The reason is quite simple :- most of these without-a-thumbnail links are automated ones and have an URL shortener used which might not make the reader click the link, he/she might suspect the link being spammy. [More on this…]

How to effectively share links in facebook
How to effectively share links in facebook

So, what should I do?

Avoid using applications such as twitterfeed and the likes. You can preferrable replace it with applications like RSS Graffiti, NetworkedBlogs. However, it is highly recommended that you share the links manually with a comment to add more life to the link which might help you get more likes, comments and views.

Do let me know in the comments the strategies you use to make your shares go viral in facebook. 🙂

Where not to use a URL shortener and Why?

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Ever since the introduction of Twitter, the use of URL shortening services have also been increased steeply. The first ever popular URL shortener, to my knowledge, is TinyURL which is now being depopularised by newer URL shorteners like bit.ly, goo.gl, and t.co.
URL shorteners were formally introduced to handle the 140 character limit in Twitter but it Gradually started entering Facebook and other social networks tools. Another reason for their increasing popularity is because of the analytics provided by these services. Being much impressed by URL shorteners, people have started sharing them wherever they see an input field.

Do read: 7 new form of field types implemented in HTML5

URL shorteners
A chain of URL shorteners

<Image credit>

Where not to use a URL shortener and Why?

E-mail:

When someone reads an e-mail which says:

Please check out my blog at: http://goo.gl/XIMd

I’m sure the receiver will have a feeling of “that guy is spamming”. Moreover I found that an e-mail from my friend which had a shortened URL had landed to my Spam folder (in Gmail). Later I asked him to send the same Email with the expanded URL and it landed on my Inbox; Priority inbox, to be precise.

IM/Chat:

I made a chat with 10 friends of mine and asked them the following:

Hey! Check out my new post – http://bit.ly/amHJ1N

Response:

Out of the ten people with whom I made these lines, six of them responded with a lame “why?” message.
Two people gave no response and it was only two who happily read my post!

Link building:

People carry out internal linking in blogs and websites to increase the time people stay on their website and also to keep the bounce rate as low as possible or they may show some backlink love. When you link shortened URLs, this is what happens:

Shortened URLs - more or less Suspicious links
Shortened URLs - more or less Suspicious links

Commenting:

Nowadays, almost every blog has Akismet or a similar plugin to stop spam. Such plugins filter your messages as spam when you link to Shortened URLs.

Conclusion

URL shorteners were meant to be used only in twitter and maybe any other place where you have some kind of character limit. If I am questioned I’d rather say use URL shorteners only in Twitter and Facebook. Even medicine becomes poison when consumed too much and so is the case with URL shorteners. 😛

Those were some lessons drawn through my experience. I hope you found this post interesting. Share your thoughts by adding your comments! 🙂

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