Tag Archives: tips

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Office Tech is All Well and Good, But How Can Technology be Used to Reach and Engage Customers Better?

All businesses use technology in the office. They have the latest computers, and all kinds of other tech and gadgets. That’s great, but what about using technology and software to reach customers and engage with them better? This is what’s most important. And if you’re going to invest in technology, you will want it to have an impact on the amount of customers you have and the number of sales you make. So, definitely give this some thought if you haven’t done so already.

If you don’t know how you can use technology in this way, there are some great ideas below. You just need to modify them so that they apply to your company. Of course, every company is different. So, some of the ideas will work for your brand and others won’t. But using technology to reach out to and engage customers is not something that you can ignore, no matter what industry you run a business in. It’s simply not an option, so read on to start learning more right now.

Use Videos to Make Product Tours

Product tours are online videos that allow people to get a close look at what your company has to offer before they make a purchase. It’s something that you should definitely create if you want to allow people to buy with confidence. People like to know what they are paying for before they actually hand over their money. It’s much better than simply giving customers two or three photos to look at on your website. All you need is a camera, lighting and editing software to make it happen. Put in some effort and make them look professional if you can.

Giving Customers New Ways to Browse and Buy

Giving your customers more ways to browse and buy from you can only be a positive step. Creating apps allows you to do exactly that, so why not try it out? Apps are a big deal for so many businesses nowadays. It makes sense for you to jump onboard and create an app too. They allow your customers to browse your content or online store on their phones so easily and whenever or wherever suits them. Companies like Wonderment Apps can help you to create an app if you don’t know how to do it yourself.

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Use Technology to Ask Customer What They Think

What your customers think matters a lot. So, why not ask them directly? The days of having to spend a long time sending out questionnaires or phoning people up are gone. You simply don’t have to do that anymore. Instead, you can just ask questions on social media and ask people to tell you what they think. Of course, you might get some silly responses. But plenty of people will be more than happy to give you their honest thoughts and feedback. This can then be used to improve the business and make it more appealing to customers.

Creating Content That Makes People Want to Share It

Creating content is something that all modern businesses should do. It could be written or video content. You could even record a podcast if you want to. What matters most is how people receive that content and what they choose to do with it. From your point of view, you want people to share it as many times as possible. If a piece of content can go viral, the business will instantly be given a big boost in terms of brand awareness and recognition, which can only be a good thing.

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Host Contests and Competitions on Social Media

Social media is a great tool for engaging with customers, and it should be used in a way that is creative and playful. If you can make that happen, you won’t have any problems getting your company to where you want it to be. One idea to consider is hosting contests and competitions on social media. These allow people to win something in return for coming up with the best response to one of your tweets or posts. It could be a caption competition or anything you can imagine. As long as it gets people interested and engaged, it doesn’t really matter.

Using Analytics to Understand Consumer Behaviour Better

Analytics are very important in the world of business these days. If they are not already being used by your business, now is the time to change that. By using analytics, you can get to know your customers better, as well as how they behave when it comes to buying from you and other brands. You can then tweak and change your marketing and advertising techniques to make it easier for your company to reach people and sell to them consistently. Look into it and see how it could help you improve your company.

Speeding Up Sales When Store Queues Are Long

If you have long queues in your store, you might be able to use technology to speed them up a little. Of course, no business owner is going to complain about too many people wanting to buy from them. But there is a limit on how many people you can handle before those queues are simply too big. It can put off customers as well. If they see huge queues, they will be tempted to buy from somewhere else instead. You can use handheld card payment devices to approach people in the queue and allow them to pay that way. It will cut those lines drastically.

Increase Targeting When Advertising

Targeting should play a big part in your overall advertising efforts these days. There are so many people out there, and you need to be sure that you are reaching the right ones with your message. If you are only reaching people in demographics that have very little interest in what you’re advertising, you won’t see the sales you want. Facebook advertising is known for having fantastic targeting potential, so take advantage of this. There are so many ways in which you can target customers, but it should start with market research.

Offering Customers Another Reason to Enter Your Store

Your customers might not need another reason to enter your store. But it doesn’t hurt to give them as many reasons as possible. That way, you can attract new customers who might not have thought of stepping inside before. You could offer people free wifi inside your store, for example. Or you might want to offer a different service. Some brands even put food stalls and small restaurant spaces inside their premises to tempt more people in. The wifi trick is a great way to use technology to tempt more people inside, though.

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Using Push Notifications to Increase Short-Term Sales

If you haven’t heard of them before, push notifications are simply the little notifications you get on your phone. They come from apps that you have installed. So, if your business has an app, why not start using push notifications. They offer you a great way to deliver a message to people directly. If you do that, you will find that you can increase short-term sales. For example, you can send out a push notification telling people that your products have 25% for the next couple of hours. This will cause people to rush to your app or website in order to make a purchase.

Small Businesses Should Build Groups

Small businesses tend to have small customer bases, at least, to begin with they do. This is not a bad thing, though. Of course, business owners always want to grow the number of customers they have. But you can take advantage of a small following by building a solid community around the brand. So, use things like Facebook groups or the equivalent on Google+ to keep people in the loop. It’s a great way to make the business and its customers feel closer and more cohesive, so give it a try. It could be one of the most positive steps you take.

Taking Questions and Complaints Rapidly on Social Media

No business owner wants their customers to have complaints or problems. But these things happen, and no business can avoid them completely. What’s most important is how these things are dealt with. If you have a process for dealing with them in a way that’s fast and simple, your customers will be easier to keep happy. But if you make them wait around without offering them any idea of when they will be seen to, you could lose that customer forever. So, use social media to take questions and complaints rapidly. They can then be given a reply in moments.

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All of the ideas above can help you to reach out to customers and engage with them better. These days, that’s something that is vitally important. If you can’t build those relationships with customers, they won’t stay loyal to your brand and keep buying from it. So, make use of the advice found above and put some of those ideas into action as soon as possible.

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Don’t Let Customers Forget About You!

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There are thousands of sites across the web that customers and users have completely forgotten about. Once upon a time, these sites might have had hundreds of views and clicks. Now, they are dead spaces with no interest from consumers at all. Why does this happen? Usually, it’s because the business owner has allowed customers to forget. When you run a company, you must do everything you can to keep the ideas of your business brand alive and not just let them fade. For instance, you might build a business around releasing innovative tech. With this brand image, you can’t just release one piece of technology and ride it to success. You have to keep delivering fresh possibilities to customers and consumers. You must remind them why they bought from you in the first place. A large part of this is about marketing and how you promote your company.

Continued SEO

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SEO, despite what some people believe, isn’t a one and done solution. It needs to be constantly built on and expanded. You have to do what you can to keep your business on the first page of the SERPs. Or build towards reaching that position. Don’t forget that online users often have low attention spans. They won’t spend hours searching for a business. Instead, they will click on one of the first ones that they find. Assuming the website is attractive, they will stick with it for quite some time. That’s why SEO must be your first position of attack. You need to make sure that you get customers to your site. We suggest hiring the services of a professional marketing agency. They will be able to improve and adapt your SEO so that you continue to get the interest of customers.

Going Viral

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If a piece of content goes viral online, it reaches a wide range of users in a small period. That could be up to a million shares in under one hour. Doing this is not easy, but it’s a skill that you can learn. The first thing that you’ll need to do is identify your target customer. These are the people who are going to be most interested in your content and who will share it. Once you know who these individuals are, you need to focus on building a story. Story building is important for viral content. If you look at a viral content guide, you’ll see that you need to create a narrative the target customer can follow. Do this and you should have no issues making sure they share and marketing your content for you.

A-B Testing

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You need to run A-B testing on your site frequently. A-B testing is the process of running two versions of the site at the same time. The differences between these versions are subtle, yet often important. It could be the difference between getting a sale and losing a customer. If you don’t do this, you may find that your CRO is ineffective. By constantly improving your site, you are keeping it free and update with the desires of the consumer. As such, they have no reason to use a competitor instead.

Following this advice, your customers won’t lose interest in your online business. They will always come back for more.

 

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5 Social Media Optimization Tips for Newbies

The world “Social” means that people are involved, and whenever there is people intervention, there will be some rules, guidelines, ethics and must follow tips. Social Media has also some rules etc that should be followed in order to use it in effective way. Social Media plays very important role in our lifes.  From a doctor to accountant, students to teachers, businesses to companies it plays important role in every one’s life. However the real benefits from social media websites will only start if used in proper way.

The following tips will help you to get maximum benefits from social media websites.

1. About

    Who are you, why you are using Social Media websites, what you want to get etc… You must provide all these information in your profile, so that everyone can know that who you are. Make it clear for the readers that what is your goal.

    2. Information

      Are you providing information to the world, What people think about you, Are you beneficial to the world.  Such questions are also important and you should provide quality information to your network if you are using SM sites form your business promotion or for building network.

      3. Timing

        How often you use social media in your daily life. Are you daily user or just for the time being.  If you want to get maximum benefits from Social Media websites, then you will have to spend a regular time in order to build a strong network for your business promotion.

        4. Interaction

          Listen to your friends, learn and interact with your friends. It will enlarge your network and build strong relationship with your existing network. Relationship Marketing works great in these social media websites.

          5. Don’t Force

            If you are affiliate Marketer, then don’t force your friends for buying your products. Convince them and make them feel that the product you are selling is useful. Don’t spam your network, provide meaning full, legit, healthy and informative information to your network.

            This post is written by Mark, who manages the online marketing for Fortepromo Promotional products, a Minnesota-based promotional stress balls company, for over three years.

            How Much Part of your Website is Visible to Users Without Scrolling?

            There are thousands and thousands of website themes and templates available over the Internet. Website Developers, Bloggers know how important it is to present their Stuff online. Some make use of the available Softwares, Themes, Widgets to beautify their Web pages, while some create their own. No Matter it is a Small or Big Company, everyone cares for the better appearance of their websites…

            We all Know the Famous Quote,

            “First Impression is the Best Impression”

            Though You have the Finest Looking User Interface with lots of Web 2.0 widgets, It is Necessary for you to have the knowledge on how much part of your website is visible to your Users under normal conditions. Normal Conditions? When I say that, I mean how exactly does your website look as soon as a User enters your site before performing any action on the web page (which includes scrolling)

            Talking about Scrolling.
            It is Obvious that Most of the times you cannot present every information/content of your Website in one shot, and that too in a Single Frame of the Browser Window! It is Necessary that one has to Scroll down and see as the content flows..

            A Good Website Builder always takes care to place the Important Entities (like Widgets/Buttons/Navigation Links which he feels as important) as prominent as possible. To do that one has to try to bring the ‘Crucial Objects’ to the top of page which doesn’t involve Scrolling/Much of the Scrolling!!

            Test Whether Your ‘Crucial Objects’ are Visible
            I found an online Tool Called Browser Size which is in Google Labs that helps you to Identify what part of your Web page is Visible to your Users, and what part is not?

            You Just have to enter your URL and you can Visually Witness the Result. Here is the Result for Chaaps.

            Surprisingly, 30% of People Cannot View the Facebook and Twitter Follow Buttons in my web page!! (without Scrolling).

            Why Don’t you Give This a Try and Test how much part of your webpage is Visible!!
            Just Visit this link Google Browser Size and Hit your URL!

            Do not forget to share your Results with Us!! Do one need to Consider the factor ‘Scrolling’ for better visibility of web page?

            5 Ways to Prevent your PC parts from Frying!

            Before reading this post rewind back in time and check how many times your PC has been fried due to overheating! Yesterday after seeing my laptop’s processor getting destroyed because of the cooling fan not working gave me an Idea of making this post to make people aware how to protect your PC.

            1. Clean PC Regularly: Sorry if the image frightened you. But this may be your PC from inside asmost of the people don’t often open up there case. they are unaware of the dust particles which are gathering around in the PC and is making the inner temprature hot. Due to dust particles many of the core components of PC may fail like SMPS, Motherboard and CPU too.

            Open up the PC case and use a blower or a cotton cloth to wipe out the dust. You may also use Vaccume Cleaner.  This will help you to lower your PC’s temperature.

            2. Air Supply: Air supply is one of the most common thing which normal users forget. Airsupply will help to exaust hot air and will ultimately resul in less temprature. There must be atleast 2 fans in a PC for users who use their PC for multimedia purposes and 1 is enough for those who just browse the net or some like work. better airsupply means better performance of the PC as cooler parts give much better performance than the fried one.  You must use a proper case with proper air ventilation!

            3.  Overclocking: Overclocking means pushing your PC parts capacity beyond their default clocks. yeah it increases performance but it increases the heat level too. the default fans of the product like processor fan and GPU fan are not made for these changes. They are ment to cool in normal circumstances. And also overclocking must be carried out by the people who know what they are doing.  Falior may screw up the part 🙁

            Even if you tend to overclock consider buying a new cooler for parts like CPU, GPU and RAM.

            4. Long Running Hours: Long running hours of PC and using PC at its full performance may also result in winning you a trip to the repair shop. For example When i bought my new PC I played GTA IV continously for 15 Hrs (Believe it I Did) and the next day i was at the distributor (Coolermaster distributor in Delhi)  to replace my SMPS. May it never happen to you.

            5. Malfunctioning of Components: Regularly check that if your PC fans, Cooler are working properly or not. Also replace CPU’s thermal paste every year. It helps processor to remain cool. It will reduce the risk of PC parts dying in early stage.

            Hope the above tips were helpful. Also there is a free utility for checking your PC temprature called Speed Fan. Download it and check out the av. temp of your PC.