Tag Archives: Technology

Data Complexity Is Rapidly Changing The Face Of Business

Over the last few years, data rather than instinct has started to drive business decision-making. This is a profound shift and one that is likely to accelerate in the future. Machines with sophisticated algorithms will be making decisions that are better than those that could be made by people, implying that the future will be a lot stranger than we might think.

Already we see this in action. Stock traders are mostly gone, being replaced by artificial intelligence systems that can operate much faster and take on board more information. Also, some companies are hiring artificial intelligence programs to their boards and giving them a vote on critical decisions in the enterprise.

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While the ability of machines to interpret data is getting better all the time, businesses themselves are collecting more of the stuff. Some have argued, including Cynthia Johnson, a digital marketing guru who contributes to Forbes magazine, that managers themselves who don’t have any technical training will also be able to manage data and gain useful insights.

So the real next question for businesses is how they can better collect and interpret data?

Accessibility

To really make the most of all the data at our disposal, businesses have to focus on changing their corporate culture. Many companies that once operated in traditional industries are changing the very nature of their firms. Even firms that we typically think of as high-tech, like Google, are changing their raison d’etre. For instance, Google was once an internet search firm, but today it describes itself as an “AI first” company, interested in using artificial intelligence to improve the experience of its customers.

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Businesses are also refocusing the human element of their enterprises. It’s not enough to just be able to perform a role like “marketing” anymore. Businesses are looking for people who have both traditional marketing skills alongside technical skills, like big data analysis.

The best companies will find novel ways to reduce the costs of interpreting the data and spread the benefits as widely as possible within their organizations. Data shouldn’t be too complex for non-technical colleagues to understand, allowing the company to take full advantage of all the data that they collect.

Adopt Best Practice

Companies that rely on big data also need a data disaster recovery to minimize downtime. With the reliance on data growing at an ever-increasing speed, those businesses that survive will be those that who are most able to keep their operations going.

Information Optimization

The best teams are those that are on the same page. By all means have people on your team who can use NoSQL, Hadoop, and Apache, but don’t restrict data insights to this small cadre of individuals. Make sure that they are regularly sharing their findings with the wider team. Companies need to invest in so-called business intelligence software that allows them to easily create and present data in ways that people will understand. It’s out with the regression models and in with the visualization dashboards.

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Increased Visibility

Finally, companies, according to Cynthia, need to focus on the visibility of their data by providing colleagues with the training and tools they need to access it.

Office Tech is All Well and Good, But How Can Technology be Used to Reach and Engage Customers Better?

All businesses use technology in the office. They have the latest computers, and all kinds of other tech and gadgets. That’s great, but what about using technology and software to reach customers and engage with them better? This is what’s most important. And if you’re going to invest in technology, you will want it to have an impact on the amount of customers you have and the number of sales you make. So, definitely give this some thought if you haven’t done so already.

If you don’t know how you can use technology in this way, there are some great ideas below. You just need to modify them so that they apply to your company. Of course, every company is different. So, some of the ideas will work for your brand and others won’t. But using technology to reach out to and engage customers is not something that you can ignore, no matter what industry you run a business in. It’s simply not an option, so read on to start learning more right now.

Use Videos to Make Product Tours

Product tours are online videos that allow people to get a close look at what your company has to offer before they make a purchase. It’s something that you should definitely create if you want to allow people to buy with confidence. People like to know what they are paying for before they actually hand over their money. It’s much better than simply giving customers two or three photos to look at on your website. All you need is a camera, lighting and editing software to make it happen. Put in some effort and make them look professional if you can. If you don’t know how to edit a website or even create one, there are easy options out there like wordpress who make easy for you to create it, and there is also cheap shared hosting plan, so is easy to put your website out for the world to see.

Giving Customers New Ways to Browse and Buy

Giving your customers more ways to browse and buy from you can only be a positive step. Creating apps allows you to do exactly that, so why not try it out? Apps are a big deal for so many businesses nowadays. It makes sense for you to jump onboard and create an app too. They allow your customers to browse your content or online store on their phones so easily and whenever or wherever suits them. Companies like Wonderment Apps can help you to create an app if you don’t know how to do it yourself.

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Use Technology to Ask Customer What They Think

What your customers think matters a lot. So, why not ask them directly? The days of having to spend a long time sending out questionnaires or phoning people up are gone. You simply don’t have to do that anymore. Instead, you can just ask questions on social media and ask people to tell you what they think. Of course, you might get some silly responses. But plenty of people will be more than happy to give you their honest thoughts and feedback. This can then be used to improve the business and make it more appealing to customers.

Creating Content That Makes People Want to Share It

Creating content is something that all modern businesses should do. It could be written or video content. You could even record a podcast if you want to. What matters most is how people receive that content and what they choose to do with it. From your point of view, you want people to share it as many times as possible. If a piece of content can go viral, the business will instantly be given a big boost in terms of brand awareness and recognition, which can only be a good thing.

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Host Contests and Competitions on Social Media

Social media is a great tool for engaging with customers, and it should be used in a way that is creative and playful. If you can make that happen, you won’t have any problems getting your company to where you want it to be. One idea to consider is hosting contests and competitions on social media. These allow people to win something in return for coming up with the best response to one of your tweets or posts. It could be a caption competition or anything you can imagine. As long as it gets people interested and engaged, it doesn’t really matter.

Using Analytics to Understand Consumer Behaviour Better

Analytics are very important in the world of business these days. If they are not already being used by your business, now is the time to change that. By using analytics, you can get to know your customers better, as well as how they behave when it comes to buying from you and other brands. You can then tweak and change your marketing and advertising techniques to make it easier for your company to reach people and sell to them consistently. Look into it and see how it could help you improve your company.

Speeding Up Sales When Store Queues Are Long

If you have long queues in your store, you might be able to use technology to speed them up a little. Of course, no business owner is going to complain about too many people wanting to buy from them. But there is a limit on how many people you can handle before those queues are simply too big. It can put off customers as well. If they see huge queues, they will be tempted to buy from somewhere else instead. You can use handheld card payment devices to approach people in the queue and allow them to pay that way. It will cut those lines drastically.

Increase Targeting When Advertising

Targeting should play a big part in your overall advertising efforts these days. There are so many people out there, and you need to be sure that you are reaching the right ones with your message. If you are only reaching people in demographics that have very little interest in what you’re advertising, you won’t see the sales you want. Facebook advertising is known for having fantastic targeting potential, so take advantage of this. There are so many ways in which you can target customers, but it should start with market research.

Offering Customers Another Reason to Enter Your Store

Your customers might not need another reason to enter your store. But it doesn’t hurt to give them as many reasons as possible. That way, you can attract new customers who might not have thought of stepping inside before. You could offer people free wifi inside your store, for example. Or you might want to offer a different service. Some brands even put food stalls and small restaurant spaces inside their premises to tempt more people in. The wifi trick is a great way to use technology to tempt more people inside, though.

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Using Push Notifications to Increase Short-Term Sales

If you haven’t heard of them before, push notifications are simply the little notifications you get on your phone. They come from apps that you have installed. So, if your business has an app, why not start using push notifications. They offer you a great way to deliver a message to people directly. If you do that, you will find that you can increase short-term sales. For example, you can send out a push notification telling people that your products have 25% for the next couple of hours. This will cause people to rush to your app or website in order to make a purchase.

Small Businesses Should Build Groups

Small businesses tend to have small customer bases, at least, to begin with they do. This is not a bad thing, though. Of course, business owners always want to grow the number of customers they have. But you can take advantage of a small following by building a solid community around the brand. So, use things like Facebook groups or the equivalent on Google+ to keep people in the loop. It’s a great way to make the business and its customers feel closer and more cohesive, so give it a try. It could be one of the most positive steps you take.

Taking Questions and Complaints Rapidly on Social Media

No business owner wants their customers to have complaints or problems. But these things happen, and no business can avoid them completely. What’s most important is how these things are dealt with. If you have a process for dealing with them in a way that’s fast and simple, your customers will be easier to keep happy. But if you make them wait around without offering them any idea of when they will be seen to, you could lose that customer forever. So, use social media to take questions and complaints rapidly. They can then be given a reply in moments.

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All of the ideas above can help you to reach out to customers and engage with them better. These days, that’s something that is vitally important. If you can’t build those relationships with customers, they won’t stay loyal to your brand and keep buying from it. So, make use of the advice found above and put some of those ideas into action as soon as possible.

Smart Methods to Use Tech for a Better Customer Experience

Smart Methods to Use Tech for a Better Customer Experience

Delivering an excellent customer experience is vital for your business. You want consumers to be satisfied with how they engage with your business. From when they’re looking for information to when they make a purchase, they should feel that you are meeting their needs. The great thing is that new technology makes it much easier to connect with your customers. You can use a variety of tools to create a better customer experience and improve customer satisfaction. Implementing the right tech in your business could make a huge difference and help you encourage customers to keep coming back. Try some of these techniques for success.

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Collect Data for a Personalized Experience

Personalizing the customer experience is becoming more and more popular. By collecting data and using algorithms and other tools, you can make each customer’s experience unique. You can start with marketing to customers, especially online. When you collect information about their habits, you can do a variety of things. For example, you can recommend products similar to the ones they were looking at before. You can create adverts that have their name in them or send newsletters that are personalized too. These can help to make customer experiences more human and improve relationships.

Create an App

People also want to feel that they can access the information they need at the touch of a button. While your website can help, it’s also a good idea to consider a mobile app. An app can be a dedicated channel that customers can use for a variety of things. They can use it to hold their personal details, from orders they have placed to payment options. You can hire app developers to create a unique app for your brand. It needs to be useful for your customers and not just there for the sake of it. Remember that your app can also be web-based, as well as being available on mobile devices.

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Bring All Customer Service Channels Together

Technology allows for there to be several different ways to provide customer service. You might use phones, email, social media, and instant messaging. Keeping track of all of this can be hard, but you can make it easier. You can bring together these different channels so that they don’t all operate in isolation. As well as using customer relationship management software, consider creating a platform that integrates different forms of customer service.

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Offer Various Payment Options

Having different ways to pay for goods and services is important to many people today. Whether you are an online or offline business, this is something that you can consider. People want to be able to pay by card or using online payment systems such as PayPal. In stores, many people want to use contactless payments for small purchases using their phones or cards. Offering several different ways for your customers to pay makes the customer experience better tailored for each individual.

It’s not hard to use technology for a better customer experience. Investing in new tech could be the right thing to do.

5 Easy Ways to Spend time on Internet

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Internet has evolved to be most powerful and effective medium. The emergence and growth of smartphones has further fuelled the usage of Internet. You can literally discover the whole world through Internet – use it for educational and entertainment purposes, banking, you name it. Today we are listing 5 Easy ways one can spend their time on Internet:

Watching movies and Videos:

Back then, movies and videos were watched only through theaters or via television. Now, with the help of internet one can consume video content using their connected device like computer or smartphone. Live streaming videos, catching up news, watching the newly released movies via Netflix, everything is possible through the power of Internet. Youtube, an online website has got a pretty good collection of videos. The IMDB website which lists all the movies can be used to browse different movies, access top rated movies to figure out the right content for you.

 

Reading Wikipidea:

For those whole love reading, Internet is a gift. Wikipidea.org is an online encyclopedia with all useful information in it. Wikipidea is moderated by experts and it also allows contribution from anyone on Internet. By accessing and contributing to wiki pages one can enhance their knowledge tank. The best part of Wikipidea is it is entirely free for use! All you need is Internet connection and an intent to search.

Consuming up to date news: 

News is something which is served across the globe on day to day basis. There are different varieties of news that can be consumed – Local, Business, Politics, Science, Technology, Sports , International News and more. Websites like CNN, BCC and various other news sources acts as a great medium to serve news content. Google News, Yahoo News, Flipboard are some of the other ways to consume news content. These days, News content is delivered via mobile applications as well, there by significantly increasing the engagement towards the content. People also love consuming news content in the form of videos.

Playing Online Games

Remember the Pinball game on your old Windows XP? Those were the days when the games were played just offline and now anyone can simply download and access games online or directly join any games online in real time. There are plenty of online games to list, every game developer has opened up doors allowing anyone to experience the full gaming through their websites. If you love playing casino, online gambling for real money is a big thing now. casino.com the number one online casino is a perfect website to satisfy your online gaming hunger.

Using Social media network and Discussion Forums

With websites like Facebook, Twitter, Instagram and others becoming popular, Social Media has emerged itself as an important medium. You can involve yourself in useful discussions by participating in various group discussions, following pages and engaging yourself. Websites like Quora , which is a Q & A website is a perfect spot to be in, if you ever decide to spend your online time on discussions and debates.

You can suggest your ideas and opinions by commenting below.

Could Virtual Reality Propel Your Business To The Next Level?

Could Virtual Reality Propel Your Business To The Next Level?

When it comes to business, it often pays to stay ahead of the crowd. Are you a business owner? Are you thinking of launching a new firm? If so, you may be on the lookout for the next big thing. Innovation often saves times and money, and it can set you apart from your rivals. If you’re eager to impress your clients or make your company more efficient, you may consider employing virtual reality. This is an increasingly diverse and versatile form of technology, which could help to propel your business to the dizzy heights.

About virtual reality

Virtual reality is a type of technology, which takes you into a virtual world. In this different dimension, you can interact with characters and experience sensory triggers. You can enter a new reality by wearing a headset, using headphones or utilizing software. This concept has long been popular in the gaming industry. But it is now making waves in all kinds of different arenas, and it offers advantages for many business owners.

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Image source: https://pixabay.com/en/virtual-reality-oculus-technology-1389030/

How could virtual reality benefit me?

If you’re starting your own business from home, you may not want mail arriving at your door or tons of envelopes clogging up your drawers. The solution: a virtual mailbox. By employing an affordable virtual mailing service, you can save space, and make your business more efficient. If you have a virtual inbox, the service will scan mail you receive, creating a virtual copy. You can keep up to date with your post and save and share letters without taking up valuable storage space.

Virtual reality has already proved revolutionary in the health industry. Corporations that work with medical schools for example, are offering VR training. This enables students to hone their practical skills. Dentists are also keen to embrace this trend. Many people suffer from dental anxiety, and studies have shown that virtual reality headsets help them to feel more relaxed. A golden sandy beach is a much less threatening environment than a clinical dental office.

Retailers and hospitality firms are also benefitting from this exciting new technology. Thanks to virtual reality, consumers can now see a 360-degree representation of products they are interested in. You can also take virtual tours around bars, hotels, and wedding venues. This gives you a much better idea of what a location looks like than simple photographic images.

Another important use of virtual technology is training. Using specially designed programs, employees can practice in a mock setting. If you’re worried about public speaking, you can increase your confidence by rehearsing in front of a virtual audience. You can also act out practical scenarios without any risk to yourself or others. You can also communicate with hundreds of different people at the same time without incurring significant costs.

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Image courtesy of https://www.flickr.com/photos/salforduniversity/3900084100

Succeeding in the modern world is tough for a new business owner. Sometimes, you need that extra special USP to catapult you to the next level. Virtual reality technology could be just the ticket if you want to outclass the competitors and impress new clients.

How The Right Tech Makes A Lean, Mean Fighting Machine Of A Business

How The Right Tech Makes A Lean, Mean Fighting Machine Of A Business

Productivity and efficiency are two crucial metrics for a successful business. If time is getting wasted and work isn’t getting done right, then you have a serious problem on your hands. When you’re in the thick of it, it can be hard to define the problem and find a solution. That’s why you need to take a step back and find the tools that show you the way. Let’s look at how the right tech approach can make a much more focused and work-efficient business.

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Make sure you have a system that’s prepared

One of the biggest problems for any office is trying to make a change with an IT system that doesn’t let them. Too many use part-timers to set up an IT system, only calling them in when they need them. That’s a slow and ineffective method. You need to have an IT that’s set-up to grow and move forward with the business from the get-go. A virtual chief information officer that’s always connected and always ready. Not a part-timer, but a third-party that’s focused solely on making IT systems that are forward thinking. That can even help you find the tech solutions to some of your specific issues.

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Keep everyone in the loop

Communication can be a hassle in any business. If everyone is stuck to their computers by necessity, that can add another barrier to good communication. Or it can act as a bridge to it. Poor communication leads to the poor prioritization of a workload. It can even result in tasks disappearing into the ether, entirely forgotten. Help employees focus on the movements of the business as a whole as well as their individual workloads. A good to-do list app can help anyone prioritize their working day and ensure nothing’s lost in the gaps. Meanwhile, project management software keeps everyone in the loop about what they’re supposed to do to help the whole. Make sure that everyone is communicating and has their objectives before their eyes at all times.

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Take a bird’s eye view

Being in the loop is good, but it’s not just direction that they need. It’s an environment that allows them to carry on with their workload as much as possible. Taking a bird’s eye view is about getting a good look at how the workflow of the office is. How long does it take to do a certain task? How quickly does work move from one employee to the other? Workflow management can help any employer see where problems are and where shortcuts can be made without cutting quality. The problem with workflow can just as often be systematic as it can be a personal problem of an employee. Efficiency is all about reviewing and updating when you can.

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Stop losing things

Another symptom of an inefficient workload is the inability to get resources or information when you need them. In many offices, this can be down to reliance on a cumbersome physical method of storage. If you’re not able to organise your filing system, consider taking it all to a place that’s a lot easier to organise. We’re talking about using your IT network and Cloud software, where it’s a lot easier to tag and find what you need in no time flat. Even smaller businesses that can’t afford top quality IT systems can make use of shared networks. Nowadays, Microsoft Office is incorporating more ways of sharing and organising between groups. There should be no excuse for losing work-important documents nowadays.

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Track work interruption

Work isn’t always interrupted by someone losing something they need. There are all kinds of different factors that can take someone ‘out of their zone’. Seemingly urgent ‘questions’, new tasks popping up and the like. Part of solving the problem is helping staff prioritise, as we have mentioned before. For example, everyone can use an official ticketing/request system. If someone has a question or task that needs done, it can be input and set a level of priority. That way, the team member isn’t interrupted by new information and can check it when they need to. Teaching your employees how to set priority properly is important too. If they need something done by so-and-so o’clock, keep it low priority. If their own workflow is at a standstill until something is done, they can make it a top priority.

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Get automated

There are a lot of parts of the work process that are important, but they’re not making you money. They’re not a core part of the business. They’re administration tasks. Paper pushing and time wasting. There has to be a better way of dealing with them. Of course, there is; it’s called automation. A lot of the more tedious tasks can easily be automated. Tracking HR factors like absences, paid leave and infractions. Paying bills and sending invoices. Managing your inbox and scheduling meetings. There’s software that can make a lot of managing hands-off. It’s important that you keep an eye on what these automating approaches are doing, but that’s a small price to pay.

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Do business from everywhere

For the upper-tier management of any business, their ability to organise and focus the team efforts is important. Absences are never a great thing but if it’s someone with real managing power, it can be even worse. That’s why anyone with that kind of authority should be able to do their job when they’re on the go, too. Make sure you have a mobile fit with the applications that’s going to help you be present even when you’re not. Reading reports, managing emails, keeping in touch. This can all be done from a smartphone. Just make sure you’re also able to delegate some of the other responsibilities amongst the rest of the team.

It’s all about using tech to change the work environment for everyone in the business. From organising their daily tasks to make the overall team much more cohesive. Getting rid of drains on your time and getting more done quicker. We hope the tech mentioned above helps you do that.

Sad guy with laptop

Did you know: Laptops Damage Male Fertility [Study]

A recent study has shown that laptops when placed on your lap overheats the scrotum causing damage the male futurity system. The study was taken on 29 healthy men who had a laptop on the lap when there legs where peached together. The study showed that the temperature of the male scrotum increased by 2 degrees Fahrenheit.

Sad guy with laptop
Sad guy with laptop

However semen was not tested for any irregular changes because of the heat. However previous studies have shown if your scrotum is over heated by a certain point damage is taken on by the production of sperm.

The production of sperm can easy be interrupted by having bad health, not eating the food properly, doing much exercise and more. Today we have various types of technology that affect the production of sperm in the male fertility system. But avoiding things that are bad for your health are seen to help assist with the correct production of sperm.

I hope your laptop is at least a feet away from your lap now.

A Message from the Chaaps team

To Scientists: Find a cure for the 29 healthy men whose fertility is vulnerable who were just used for a study

To Technicians and Engineers: Find precautionary modification in the laptops such that the heat is not passed on to the scrotum of men.

To the Common man: Beware!

Do let us know your perspective about this – What does this mean to you?

World’s cheapest tablet unveiled by India

This week has been a buzz about India. First, the new symbol for Indian currency; then, the epic browser: The Indian browser with an intention of impressing Indians; Recently, Olivepad: an Indian version of the Ipad. Now what’s the buzz? It is the age of tablets and we all had been hunting for an answer to our query “Cheapest tablet in the world” and finally, the answer is here.

Kapil Sibal launches the World's cheapest tablet
Kapil Sibal launches the World's cheapest tablet

Indian resource development minister Kapil Sebal, in a press meet at New Delhi, said:

“We have reached a (developmental) stage that today; the motherboard, its chip, the processing, connectivity, all of them cumulatively cost around $35, including memory, display and everything.”

The $35 electronic gadget is said to have been packed with web browsers, PDF reader, video conferencing facilities, pen office, sci-lab, media player, remote device management capability, multimedia input-output interface option, and multiple content viewer. The Linux based device will also have provisions for running on solar power besides the usual battery- operated systems. This gadget is brought out by the research teams of Indian Institute of Technology and the Indian Institute of Science.

Sibal said the Linux-based device was expected to be introduced to higher education institutions from 2011 but the aim was to drop the price further to $20 and ultimately to $10.

Via: Indian Express

We apparently are looking forward towards the all new $35 tablet launched by Kapil Sibal yesterday. Aren’t we?

Who is the best CEO of them all??

‘Mirror Mirror on the wall…Who is the best CEO of them all?”

And instead of the reflection in the mirror, the Harvard Business Review answered “Steve Jobs”!

Steve Jobs was ousted from Apple in 1985 but the same company brought him back as their CEO a decade later. Apple was in a very bad shape when he took over but under his able leadership, Apple soon bounced back and the rest is history. In fact, sources say that Jobs’s return to Apple delivered a whopping 3188 percent industry – adjusted return!! And Apple’s market value has increased by $150 billion. No wonder he is named as the best CEO

The ranking compared 1999 CEO’s in the world who assumed office between 1995 – 2007. Microsoft founder Bill Gates, Jack Welsh & Warren Buffet were thus excluded from this ranking. The performance of the CEO’s were tracked until the end of their tenure or September 2009, whichever was later.

Yin Jong-Yong of Samsung was ranked 2nd in the list. John Chambers of CISCO(4), Jeff Bazos of Amazon(7), Margaret Whitman of EBay(8) and Eric Schmidt of Google(9) were the others who found their way into the ranking. Our very own Mukesh Ambani was ranked 5th in the list and is the only Indian in the top 50 CEO’s