This app made with help of Pepsi will allow iPhone users to locate Pop Spots (Pepsi-selling food service venue) in the Base section of the app and can visit the venue to earn rewards. iPhone users can also use a detailed version of map which allows them to filter pop spots or such venues by cuisine type. Users can access a more detailed map that allows them to filter Pop Spots by cuisine type.
Once accumulated enough rewards points they can visit Loot Section to view various goodies available and watch music videos from featured artists. For every three checking or visiting three such pop spots, each consumers will earn a free digital song download at the Pepsi Loot Store.
Some restaurants will offer freebies to Pepsi Loot users or consumers, so consumers and customers checking in a Pop Spots may find that certain venues or pop spots offer free Pepsi with the purchase of an entry. It should be interesting to see how consumers respond to the one-off brand-specific location app.
Pepsi is now also a non-beverage partner of Foursquare. Though the terms are still being worked out, Foursquare’s Tristan Walker tells us that they will be conducting several experiments with retailers to see if they can move more Pepsi products.
He also clarified that Foursquare isn’t involved with the Pepsi Loot app. So any user using this great app can share his /her reviews with us about the application.