So, you’re a cricket buff eh? You know Tendulkar’s world records by the heart. You worship the Indian cricket team and pray for every match. You’re dream is to play cricket for India? IDEA actually gives you a way to partially fulfill your dream. Oongli Cricket is targeted at IDEA mobile users and allows viewers to participate in this unique game. All you need to do is to make optimum use of your fingers and send in the correct answers to the question. The questions of course will be based on the happenings of IPL-3.
IDEA’s unique marketing strategy seems to enormously help them in establishing the credibility of the brand. Be it the “Walk while you talk” campaign or the “Use Mobile – Save Paper” one, they have been successful in getting the point through to the user. I like IDEA ads for their sheer uniqueness of thought. Every ad of IDEA is unique and also drives in the fact that IDEA cellular service is also unique. As an ardent observer of various marketing techniques, I intently wait to see IDEA advertisements.
Recently, I watched a video which is a take on the story of “Drona-Ekalavya”. The ad is about the Kaurava & Pandava princes practicing archery at a gurukul when our hero,”Eklavya” arrives. He is challenged to a duel by Arjuna and we find that he outsmarts him in every way. And just as in the original story, Drona demands Ekalavya to cut off his right thumb and present it to him as Gurudakshina. Here comes the twist in the tale. Eklavya refuses to part his thumb. The reason ? He wants to play Oongli Cricket!! 😀 This ad left me in splits! I never expected this traditional Guru-Sishya story to end in Oongli Cricket! In case you haven’t watched it yet then you can watch it here.
Thats the best part of IDEA’s advertisements! The message pops up when you least expect it.
What an IDEA sirji? 🙂
Every year thousands of trees are ruthlessly felled all over the world. Just to satisfy man’s never ending greed! In today’s world, paper has become indispensable. We wake up in the morning just to be greeted by the morning newspaper. Little bits of paper are useful to jot down small notes. Our kids extensively use notebooks to do their homework. So..as you can see…There’s paper, paper and paper everywhere!! Is there not a solution to this never ending problem??
Watch The Idea AD Featuring Abhishek Bacchan as a Tree: Save Trees Save Environment, Save Paper, Use Mobile. Youtube Video is Here.
“Of course! We have a solution!!”, claim IDEA in their latest advertisement. The solution is simple enough! Use your IDEA mobile phone instead of paper. So, we have a middle aged man reading the newspaper online, a waiter at a hotel typing the menu in his mobile and a passenger showing a soft copy of his boarding pass!!
That’s not all, IDEA is trying to show us how a paper – less world would be. So, you have university students attending their graduation ceremony, holding mobile phones displaying their certificates. A group of musicians replacing their standard song book with a mobile phone having the musical notes. A clerk at the judge typing out the judgment rather than writing it.
The ad of course features IDEA’s brand ambassador Abhishek Bachhan as a tree!! Yes..you read it right 🙂
He dissuades a woodcutter from felling the tree and thanks to his idea, everybody starts using IDEA mobile and start saving paper.
The makers of this ad must definitely appreciated for launching this unique campaign. Great going team IDEA, hope to see more creative ads from you in future!
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