Remembering the First TV Commercial by Tata DICOR


This one has been my all time favorite. It simply captures the essence of TATA DICOR. It inspires you to stand out from the crowd and be the one who people would love to follow. It wants you to make a mark of your self on everyone.

The part -1 advertisement asks everyone to mention things which they would love to do if given a break from normal life. At first you would say they are crazy people and see that they are trying to make a statement in reality show when they are about to get kicked out. A decent married man (assumption) says he wants to quit Monday morning. If he quits who is going to take care of his dependents. The CEO/MD (assumption) wants to chase the rain and the lady wants to go around the world for a year. Finally, the best one comes; this guy does not even know what he wants (majority of people).

Let me dive into subtle details of the advertisement. The guy says he wants to quit Monday morning with so many people around and right after that a spider with a cob web is shown. There are so many typical strings attached to our lives. The successful businessman says he wants to chase the rain. Who would do that? A young man who has so much time to while away would do that with no care attitude towards life. However he cannot do that, because he is into a successful business man shoes and he does not have time to do such things.
Right after that you see a beautiful scene of a leaf in a rain. Do we have time to see such scenes anymore? The lady says she wants to go around world and then you see she is pregnant. What does this mean? Does she not want to become mother of a cute little baby? It actually goes on to make statement on how much mechanical and scheduled our lives are! Instead of carrying a baby she wants to go around the world for one whole year. Finally the favorite one is reserved for the last. Everyone says about their favorite things which they would make it as a past time. This guy simply does not know what he wants in his life give so much time to think about. That is when the car comes into picture with a boom and thud music in the background. This one truly creates a mark and asks you to ‘RECLAIM YOUR LIFE’