We might have seen tons of posts covering how to effectively drive flocks of traffic via Search engines and twitter but people often forget covering up on how to share a link in Facebook effectively, in spite of the fact that facebook is where most links are shared.
Well, you need not worry – you’ve landed in the right place. 😉
The Case Study
This is a case study on RuhaniRabin.com ‘s facebook fan page having 1000+ fans.
According to the case study done, I found out the links without a thumbnail preview got lesser likes/comments than the links that had a thumbnail included in them (I guess even the clicks varied because of lack of the thumbnail.)
The reason is quite simple :- most of these without-a-thumbnail links are automated ones and have an URL shortener used which might not make the reader click the link, he/she might suspect the link being spammy. [More on this…]
So, what should I do?
Avoid using applications such as twitterfeed and the likes. You can preferrable replace it with applications like RSS Graffiti, NetworkedBlogs. However, it is highly recommended that you share the links manually with a comment to add more life to the link which might help you get more likes, comments and views.
Do let me know in the comments the strategies you use to make your shares go viral in facebook. 🙂