How to: Effectively share a link in Facebook

We might have seen tons of posts covering how to effectively drive flocks of traffic via Search engines and twitter but people often forget covering up on how to share a link in Facebook effectively, in spite of the fact that facebook is where most links are shared.

Well, you need not worry – you’ve landed in the right place. ๐Ÿ˜‰

The Case Study

This is a case study on ‘s facebook fan page having 1000+ fans.

According to the case study done, I found out the links without a thumbnail preview got lesser likes/comments than the links that had a thumbnail included in them (I guess even the clicks varied because of lack of the thumbnail.)


The reason is quite simple :- most of these without-a-thumbnail links are automated ones and have an URL shortener used which might not make the reader click the link, he/she might suspect the link being spammy. [More on this…]

How to effectively share links in facebook
How to effectively share links in facebook

So, what should I do?

Avoid using applications such as twitterfeed and the likes. You can preferrable replace it with applications like RSS Graffiti, NetworkedBlogs. However, it is highly recommended that you share the links manually with a comment to add more life to the link which might help you get more likes, comments and views.

Do let me know in the comments the strategies you use to make your shares go viral in facebook. ๐Ÿ™‚

  • Exactly! Manual sharing is the best way. Not only you can use a thumbnail but you can time it accordingly. Auto sharing is not a good way of sharing things.

  • You are right about the images, I’ve also noticed that it makes a huge difference on the time that you make the post.


  • Knew it already bro, though wouldn’t mind sharing. ๐Ÿ™‚

  • That’s right.. Sharing a link manually is the best option in Facebook. Automated systems/softwares are not so accurate so it would be better if you give it manually.

  • I agree with your recommendation as I prefer to share a link manually wherever possible. It’s nice to be able to add your own comment on top of the post rather than have a generic one put there by the app instead.

    • @Komodo, exactly, the message that is automatically generate is not always the most effective ๐Ÿ™


  • I always created my links in facebook manually, always have more control over them.

  • Nothing can replace manual sharing

  • I think it’s not the correct strategy to promote our posts on Facebook and the reason was quiet silly as it reflects the lack of matured conversation!

    If we are supposed to submit links manually with thumbnails, then it should be wrong in case of twitter as well, since twitter allows us only to tweet.

    So, its clear that presence of thumbnail is not a desperate need to get visitors, but building a good fb profile with reliable readers and fans always fetch and its the secret of Social media as well ๐Ÿ™‚

  • Link with thumbnail is more attractive to people compare to only link.

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