Google on Thursday introduced a new feature called Real Time Traffic Data on its popular service, Google Analytics. Google Analytics is a tool for collecting statistical data regarding the visitors on your blog. This new feature in Google Analytics is aimed at measuring real time traffic data on your site.
Here is an excerpt from the official blog post,
Today we’re very excited to bring real time data to Google Analytics with the launch of Google Analytics Real-Time: a set of new reports that show what’s happening on your site as it happens.
As we know real time data is very important to us to see how our site is performing on the internet. To observe how many hits our site is getting in the real world, calculate how much time each visitor spends and what is the bounce rate of our blog. When we have these data at our hand, only then we can proceed to analyze how to improve these numbers.
Understanding your audience mindset is very important. To do that you should launch social media campaigns to promote your blog, and share your blog posts on the social networks immediately after you publish an article. This is when the real time data comes at hand. It becomes very easy to study how your post is performing after tweeting it and sharing it on the social platform.
John Jersin, the Product Manager at Google Analytics tells us the same,
“One way that I like to use these reports is to measure the immediate impact of social media. Whenever we put out a new blog post, we also send out a tweet. With Real-Time, I can see the immediate impact to my site traffic.”
So what are you waiting for, go to your Google Analytics page and start tracking your blog traffic in real time.
NOTE: Real time reports are only available for administrators who are using the new version of Google Analytics!
Drop a comment to let us know if you love the new real time data feature! Are you seeing the figures you expected for?