The world’s top social networking platform Facebook and online vendor eBay have joined hands together for what is called a new social shopping experience. For the project, eBay will integrate Facebook Open Graph 2.0 functionality into its international e-commerce systems. X.commerce, a new business platform under eBay is to materialize the new social shopping experience.
eBay’s X.commerce project is exclusively meant to bring together inclusive set of products and services for more effective promotion. The eBay Facebook deal will increase the reach of eBay products to millions of new customers via Facebook.
Facebook is growing sporadically. The world’s largest social media site is about to surpass the coveted 800 million mark in number of users. For eBay and its associates like PayPal and Magento, comprehensive Facebook integration of its e-commerce solutions will be a great advantage. e-Bay and Facebook announced the new social e-commerce deal at Innovate, eBay’s developers conference in San Francisco.
According to X.commerce vice president Matthew Mengerink, eBay has over 850,000 developers and over $60 billion annual transactions. The online vendor is also with 25 million sellers and about 100 million consumers across the globe. Integration with the world’s largest social media site will certainly boost up the businesses of eBay, and at the same time, people will get more social ways to purchase, recommend, and review products and services.
Until now, Facebookers could just like a product or brand. With the eBay social shopping applications, there will be more capabilities that you can buy, want, recommend or review the products. This type of incorporation will bring more products to the consumers, who are often glued to social networking on Facebook. The very idea behind the proposed social shopping experience is to let merchants, the manufacturers, show off their products on social media sites, which millions of Internet users visit every day to meet their friends, peers and family members and to share updates with them.
Better social media integration of products revives word-of-mouth marketing. Users have the options both to buy and share a product with their friends, colleagues and facility family members. After collecting a product, you can again review it and tell your friends whether they have to buy it or not. “This takes word-of-mouth marketing and puts a bullhorn to it,” said Katie Mitic, Facebook’s director of platform and mobile marketing in her keynote address at the eBay’s developers conference.
Social networking is here to help brands and companies promote their products and services. eBay is a world leader in e-commerce. Its agreement with Facebook for a new social shopping experience, in fact, brings more products, brands and their reviews to the consumers. For the companies, both Facebook and eBay and its associates including X.commerce, it is the better way to boost their businesses with brisk sales, consumer-centric product reviews, and analysis. A new shopping ecosystem will come into existence thanks to the eBay and Facebook integration for e-business.
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Rebecca is a blogger by profession. She loves writing on topics like style, fashion accessories. Beside this she is fond of gadgets and automobiles. She loves travelling and exploring new places.