Category Archives: Technology

The Virtual Business Manifesto

Something that we are getting to see more and more of in recent times are companies starting up that are wholly online. That means they have no physical premises or offices. Of course, there are many advantages to companies like these. As well as a whole host of problems specific to this type of business. So read on to find out about them and how you can make the most of your virtual businesses.

Do use the money you save on premises and invest

Number one, just because you have saved a fortune on not renting physical premises doesn’t mean that you should see virtual business as a cheap.

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This is because you should invest at least some of the money you have saved into the virtual functions of the businesses. Making these as good as you possibly can.

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Remember this is your only point of contact with your customers. So you want it to look professional and to be user-friendly, or with one click they can take their business elsewhere.

Don’t scrimp on your website

In particular, something that you should make as good as possible is your website. That means not only having the best site possible but also ensuring that you use a reliable host. As well as checking that the that the security is good and that you invest funds into making it a captivating experience for your customers.

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Do create a custom site

To help you do this it’s best to bypass the ready made websites and go for a custom build. Obviously, these aren’t as cheap as their counterparts that are click and go. They are however more customisable. Something that helps you to provide the best experience for your customers, as well as making them as user-friendly as possible.

To do this, you have two options, the first is to develop the site yourself. Of course, that means you need to have significant Javascript JS training, as well as HTML and CSS. Luckily, there are plenty of places offering courses on this so you can get up to date before you embark on this task.

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The second option is to employ a professional web developer to do it for you. This can work well if you have no desire to learn the development side of the process. But do remember if you plan to change and update your site on a regular basis it can be very prudent to have these skills yourself.

Don’t forget the personal touch

Something else that you need to remember when setting up a virtual business is that customers prefer the personal touch. That means some direct interaction with a representative of the company. Unfortunately, that prove problematic if all you have in a web page and no phone operatives or physical store.

Happily, you can get around this by offering live chat, so that customers can ask questions and be reassured about their purchases. You can also help to personalise the company by including videos of real people using the products on your site.

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What are Nurit Credit Card Terminals?

With all of the available credit card processing systems on the market today, Nurit stands out from the crowd. With its many available products and merchant services, it can be difficult to choose the best one for you. This article will focus on a few of the best machines available from Nurit and how they can be a good fit for your business.

Nurit 8020 Wireless Palmtop Credit Card Machine

This model of the Nurit credit card processing machine is one of the best portable and wireless machines on the market. The Nurit 8020 is small, easy to use, has quick processing times and flexible capabilities. The machine includes an ASIC chip that allows it to be manufactured in a smaller model for functionality but without sacrificing any of its capabilities. This particular model is also very affordable, making it easy for any business owner to be able to purchase without breaking the bank. This portable truly has everything you can ask for in a mobile credit card processing machine and is a must have for any business owner.

Lipman Nurit 2085 Credit Card Terminal

Another great Nurit model is the Lipman Nurit 2085 credit card terminal. This credit card terminal is customizable for the best capabilities for your business. It is lightweight and compact, making it an easy terminal to use. There is also a built-in thermal printer that prints customer receipts at a quick rate of 12 lines per second. This particular model is one of the most popular models and a big seller.

Clover POS System

The Clover POS System is a combination cash register and credit card terminal that is efficient and easy to use. Many business owners choose this model for their small or midsized business and are completely satisfied.

 

4 Ways to Make the App Development Process Easier

Do you need a new app for your business? Do you want to hire an independent company to write the software for you? Outsourcing apps is a good idea as long as you understand how the process works. Discover the following four ways to make the app development process easier.

Choose Your App Features Wisely

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When you hire an app software developer, you’re in charge of the process. However, the developers take responsibility for the work, and they expect compensation for their time and effort. Each feature that you ask to be included in the app means more work for your contractors, so they’ll charge you more for each feature that you want. A quality app can cost $10,000 or more.

Since you’re paying for all work, make a list of potential features and rate each one. You must decide whether a feature is important enough to pay more money for its inclusion.

Think about this situation from the user’s perspective. Will the feature add enough utility to justify its cost? Choose the features that offer the best return on your investment.
Ask for Deliverables

As app development occurs, you’ll want to know that the apps works the way that you want it to work. An app developer will use your instructions to build the app, but will this person be able to execute the app build according to your specifications?

You need to create a quality control system for app development. Ask your developer to share deliverables with you regularly. While most development is modular, a coder should have a way to show that functions work as soon as they’re ready. You want an alpha, a beta, and other software tests that prove that your app works as requested.

Perform Security Checks

Data breaches are a serious issue with any software product. Your company should have security measures already in place, so make your developer aware of your security standards. Since a product that lacks security is a danger to your company, have your app developer work with your IT software team to make sure the app doesn’t have major security flaws. Otherwise, an outside app could work as a skeleton key that can breach your network.

Get Feedback From Your Developers

The maintenance phase of your app follows the time frame when your product is available in the marketplace. Since you need to support the app during this period, the best way to achieve this support is by gaining feedback. You want to ask your developer for an honest evaluation of the process.

Also ask app users what they think of your app, including whether your app has any flaws or oversights. Then, use this information to improve your current app. Take the knowledge you gain and use it to make future app development cycles easier and smoother. You can save money while offering better products.

Outsourcing an app is a good idea, but you simply need to understand how the process works. Follow the tips above to get the app you want delivered to you correctly and on schedule.

Why Backups Are the Best Way to Guarantee Data Recovery

At some point or other it is likely that you’ll end up losing data in some form or other – whether you accidentally deleted a file, it was corrupted, or your hard drive failed and was damaged. While it is true that in many cases it is possible to recover data that is lost, it isn’t something that you should rely on and if you want to really guarantee data recovery your best bet is to back up your data.

Assuming you’re dealing with important data and files, the last thing you’d want is for them to be lost permanently. That is why simply attempting to recover data that is lost is never ideal – as there are too many things that could go wrong and result in that data being lost for good.

On the other hand if you have a backup then you can recover data that has been lost from it. Of course in order for that to be a viable option the backup needs to fulfill certain criteria:

  • It should be up to date
    If you are relying on backups to recover lost data then they should be constantly kept up to date. The requirements for that differ, and while some people backup weekly or monthly if you’re dealing with extremely critical data you might want to backup more regularly than that.

 

  • It should be verified
    The last thing that you want is to restore data from a backup only to find that something was wrong with the backup and the data you need isn’t there. That is why you should verify your backups to ensure that they contain the right data and can be used to recover any that is lost.

 

  • It should be stored in a safe location
    Regardless of the shape or form your backup takes, it should be stored in a safe (and often separate) location. Keeping a backup on a secondary hard drive connected to the same PC is far from ideal, as damage or disasters could affect the entire PC and render it unusable.

If your backups fulfill that criteria, they should be an excellent way to recover lost data. That being said sometimes despite your best efforts something may go wrong with both your hard drives and your backups, in which case you can then turn to data recovery from professionals like KrollOntrack to help you restore anything that is important. Additionally you may want to make use of other redundancies as well such as RAID drives to help provide extra layers of protection that could prove to make a world of difference and help keep your data as safe as possible.

Ways to Permanently Solve Bad Reception

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Cellular signal has never been more vital. From checking email updates on-the-go, to calling mom, to prepping for a date, to getting a ride in the middle of rush hour, productivity demands good reception. If you think arriving at the office only to realize you left your phone at home is bad, imagine if you somehow find yourself in an area with poor signal. While advances in mobile technology unceasingly pick up more speed as time passes, improvement in mobile signal hasn’t been as fast. So, what are your options in this situation?

Check your exact location.

Is there anything around you that could be blocking reception? Indoors, your phone is less able to detect mobile signal. Are you underground like in a basement or a subway? Or maybe you’re in an elevator? Phone reception is known to have difficulty penetrating these areas, resulting in calls cutting short, sending SMS texts fail, and your Facebook loses connection to data. Going on higher ground in a clear area where there’s less obstruction. Although it might sound silly but have you considered your hand might be blocking signal? Research on where the antenna is on your cellphone. If you find out your hand’s position has been causing the problem this whole time, change it. Newer phones mostly have their antennas placed at the bottom. When you find out this is the case with your phone, try holding it upside down. Use earphones with a mic to solve the problem with the microphone.

Install a femtocell.

Also known as microcells, these are small towers that connect to a phone reception using your internet connection. This is particularly advisable for places where there’s no signal at all. One condition to keep in mind, though, is your internet connection should have powerful downloading speed. Femtocells can provide signal to even older phone models before the era of Wi-Fi. The downside is these come at a high price, offer coverage for only one network and isn’t compatible with LTE broadband.

Switch to a 2G network.

While 3G, 4G and LTE networks are more powerful, these newer technological advancements have less towers. The farther a device is from the source of reception, the weaker the signal it catches. Your area might not be serviced yet with a nearby transmission tower and it might not be as fast as older phones. Avoid expecting stellar reception and stick to less data-hungry online activities when using the internet.

Use a signal booster.

It’s also called, “cell phone repeaters.” They catch your network’s weak signal and repeat it but boosted as the name means. It also sends back this increased signal to the tower to make sure there’s a smooth flow in exchanging personal comments, etc. If you plan to use it for different carriers, get an omnidirectional antenna can do just that. There are different kinds of boosters. Some you can attach to cars, roofs of RVs and others are more mobile such as the cradle. The latter said it can support only one network but it’s the most affordable alternative.

Recording Tech Videos from Websites on Mac with Movavi Screen Capture for Mac

Do you like to follow certain websites that have great videos about technology? Perhaps you like watching some of the many unboxing videos, tutorials, or demonstrations that are published to find out tips and tricks about certain devices?

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Needless to say there is a lot of really great tech videos out there on various websites, but because they are streamed you will need to be online to watch them. That may be a problem at times when you don’t have internet, and the good news is that there is a way around it: Use Movavi Screen Capture for Mac to record and save tech videos that you may want to watch later.

If you want to set up Movavi Screen Capture for Mac to video capture on Mac from websites you can actually get started right now. All that you need to do is:

  1. Launch Movavi Screen Capture for Mac and select ‘Record Screen’.
  2. Use your mouse to draw a frame over the website video that you want to record.
  3. Click on the ‘speaker’ icon under ‘System Audio’ to highlight it so that the audio from the website video is captured.
  4. Click on the ‘REC’ button to start recording and play the website video at the same time.
  5. Click ‘Stop’ to stop recording then ‘Save as’ to save the video.

 

Before you opt to save your video you can actually trim out any unwanted content directly in Movavi Screen Capture for Mac. All you need to do is position the marker and use the ‘scissors’ icon to split your video and isolate the part that you want to remove, then select it and click on the ‘trash can’ icon to delete it.

Whenever you have a few minutes to spare you may also want to explore the other capabilities in Movavi Screen Capture for Mac. When you do you’ll be able to adjust the frame rate, capture keyboard and mouse actions, schedule the recording, set a timer, and use the in-built presets to automatically optimize your video for various devices and platforms.

Suffice to say you should have more than you need to record tech videos from websites using exactly the parameters that you need. If you start now, you won’t ever be caught out and unable to watch your favorite tech videos simply because you couldn’t connect to the internet.

Data Complexity Is Rapidly Changing The Face Of Business

Over the last few years, data rather than instinct has started to drive business decision-making. This is a profound shift and one that is likely to accelerate in the future. Machines with sophisticated algorithms will be making decisions that are better than those that could be made by people, implying that the future will be a lot stranger than we might think.

Already we see this in action. Stock traders are mostly gone, being replaced by artificial intelligence systems that can operate much faster and take on board more information. Also, some companies are hiring artificial intelligence programs to their boards and giving them a vote on critical decisions in the enterprise.

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While the ability of machines to interpret data is getting better all the time, businesses themselves are collecting more of the stuff. Some have argued, including Cynthia Johnson, a digital marketing guru who contributes to Forbes magazine, that managers themselves who don’t have any technical training will also be able to manage data and gain useful insights.

So the real next question for businesses is how they can better collect and interpret data?

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To really make the most of all the data at our disposal, businesses have to focus on changing their corporate culture. Many companies that once operated in traditional industries are changing the very nature of their firms. Even firms that we typically think of as high-tech, like Google, are changing their raison d’etre. For instance, Google was once an internet search firm, but today it describes itself as an “AI first” company, interested in using artificial intelligence to improve the experience of its customers. If you happen to be needing a laser cutter for steel you can find it at a good price at boss lacer.

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Businesses are also refocusing the human element of their enterprises. It’s not enough to just be able to perform a role like “marketing” anymore. Businesses are looking for people who have both traditional marketing skills alongside technical skills, like big data analysis.

The best companies will find novel ways to reduce the costs of interpreting the data and spread the benefits as widely as possible within their organizations. Data shouldn’t be too complex for non-technical colleagues to understand, allowing the company to take full advantage of all the data that they collect.

Adopt Best Practice

Companies that rely on big data also need a data disaster recovery to minimize downtime. With the reliance on data growing at an ever-increasing speed, those businesses that survive will be those that who are most able to keep their operations going.

Information Optimization

The best teams are those that are on the same page. By all means have people on your team who can use NoSQL, Hadoop, and Apache, but don’t restrict data insights to this small cadre of individuals. Make sure that they are regularly sharing their findings with the wider team. Companies need to invest in so-called business intelligence software that allows them to easily create and present data in ways that people will understand. It’s out with the regression models and in with the visualization dashboards.

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Increased Visibility

Finally, companies, according to Cynthia, need to focus on the visibility of their data by providing colleagues with the training and tools they need to access it.

Office Tech is All Well and Good, But How Can Technology be Used to Reach and Engage Customers Better?

All businesses use technology in the office. They have the latest computers, and all kinds of other tech and gadgets. That’s great, but what about using technology and software to reach customers and engage with them better? This is what’s most important. And if you’re going to invest in technology, you will want it to have an impact on the amount of customers you have and the number of sales you make. So, definitely give this some thought if you haven’t done so already.

If you don’t know how you can use technology in this way, there are some great ideas below. You just need to modify them so that they apply to your company. Of course, every company is different. So, some of the ideas will work for your brand and others won’t. But using technology to reach out to and engage customers is not something that you can ignore, no matter what industry you run a business in. It’s simply not an option, so read on to start learning more right now.

Use Videos to Make Product Tours

Product tours are online videos that allow people to get a close look at what your company has to offer before they make a purchase. It’s something that you should definitely create if you want to allow people to buy with confidence. People like to know what they are paying for before they actually hand over their money. It’s much better than simply giving customers two or three photos to look at on your website. All you need is a camera, lighting and editing software to make it happen. Put in some effort and make them look professional if you can. If you don’t know how to edit a website or even create one, there are easy options out there like wordpress who make easy for you to create it, and there is also cheap shared hosting plan, so is easy to put your website out for the world to see.

Giving Customers New Ways to Browse and Buy

Giving your customers more ways to browse and buy from you can only be a positive step. Creating apps allows you to do exactly that, so why not try it out? Apps are a big deal for so many businesses nowadays. It makes sense for you to jump onboard and create an app too. They allow your customers to browse your content or online store on their phones so easily and whenever or wherever suits them. Companies like Wonderment Apps can help you to create an app if you don’t know how to do it yourself.

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Use Technology to Ask Customer What They Think

What your customers think matters a lot. So, why not ask them directly? The days of having to spend a long time sending out questionnaires or phoning people up are gone. You simply don’t have to do that anymore. Instead, you can just ask questions on social media and ask people to tell you what they think. Of course, you might get some silly responses. But plenty of people will be more than happy to give you their honest thoughts and feedback. This can then be used to improve the business and make it more appealing to customers.

Creating Content That Makes People Want to Share It

Creating content is something that all modern businesses should do. It could be written or video content. You could even record a podcast if you want to. What matters most is how people receive that content and what they choose to do with it. From your point of view, you want people to share it as many times as possible. If a piece of content can go viral, the business will instantly be given a big boost in terms of brand awareness and recognition, which can only be a good thing.

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Host Contests and Competitions on Social Media

Social media is a great tool for engaging with customers, and it should be used in a way that is creative and playful. If you can make that happen, you won’t have any problems getting your company to where you want it to be. One idea to consider is hosting contests and competitions on social media. These allow people to win something in return for coming up with the best response to one of your tweets or posts. It could be a caption competition or anything you can imagine. As long as it gets people interested and engaged, it doesn’t really matter.

Using Analytics to Understand Consumer Behaviour Better

Analytics are very important in the world of business these days. If they are not already being used by your business, now is the time to change that. By using analytics, you can get to know your customers better, as well as how they behave when it comes to buying from you and other brands. You can then tweak and change your marketing and advertising techniques to make it easier for your company to reach people and sell to them consistently. Look into it and see how it could help you improve your company.

Speeding Up Sales When Store Queues Are Long

If you have long queues in your store, you might be able to use technology to speed them up a little. Of course, no business owner is going to complain about too many people wanting to buy from them. But there is a limit on how many people you can handle before those queues are simply too big. It can put off customers as well. If they see huge queues, they will be tempted to buy from somewhere else instead. You can use handheld card payment devices to approach people in the queue and allow them to pay that way. It will cut those lines drastically.

Increase Targeting When Advertising

Targeting should play a big part in your overall advertising efforts these days. There are so many people out there, and you need to be sure that you are reaching the right ones with your message. If you are only reaching people in demographics that have very little interest in what you’re advertising, you won’t see the sales you want. Facebook advertising is known for having fantastic targeting potential, so take advantage of this. There are so many ways in which you can target customers, but it should start with market research.

Offering Customers Another Reason to Enter Your Store

Your customers might not need another reason to enter your store. But it doesn’t hurt to give them as many reasons as possible. That way, you can attract new customers who might not have thought of stepping inside before. You could offer people free wifi inside your store, for example. Or you might want to offer a different service. Some brands even put food stalls and small restaurant spaces inside their premises to tempt more people in. The wifi trick is a great way to use technology to tempt more people inside, though.

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Using Push Notifications to Increase Short-Term Sales

If you haven’t heard of them before, push notifications are simply the little notifications you get on your phone. They come from apps that you have installed. So, if your business has an app, why not start using push notifications. They offer you a great way to deliver a message to people directly. If you do that, you will find that you can increase short-term sales. For example, you can send out a push notification telling people that your products have 25% for the next couple of hours. This will cause people to rush to your app or website in order to make a purchase.

Small Businesses Should Build Groups

Small businesses tend to have small customer bases, at least, to begin with they do. This is not a bad thing, though. Of course, business owners always want to grow the number of customers they have. But you can take advantage of a small following by building a solid community around the brand. So, use things like Facebook groups or the equivalent on Google+ to keep people in the loop. It’s a great way to make the business and its customers feel closer and more cohesive, so give it a try. It could be one of the most positive steps you take.

Taking Questions and Complaints Rapidly on Social Media

No business owner wants their customers to have complaints or problems. But these things happen, and no business can avoid them completely. What’s most important is how these things are dealt with. If you have a process for dealing with them in a way that’s fast and simple, your customers will be easier to keep happy. But if you make them wait around without offering them any idea of when they will be seen to, you could lose that customer forever. So, use social media to take questions and complaints rapidly. They can then be given a reply in moments.

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All of the ideas above can help you to reach out to customers and engage with them better. These days, that’s something that is vitally important. If you can’t build those relationships with customers, they won’t stay loyal to your brand and keep buying from it. So, make use of the advice found above and put some of those ideas into action as soon as possible.

Smart Methods to Use Tech for a Better Customer Experience

Smart Methods to Use Tech for a Better Customer Experience

Delivering an excellent customer experience is vital for your business. You want consumers to be satisfied with how they engage with your business. From when they’re looking for information to when they make a purchase, they should feel that you are meeting their needs. The great thing is that new technology makes it much easier to connect with your customers. You can use a variety of tools to create a better customer experience and improve customer satisfaction. Implementing the right tech in your business could make a huge difference and help you encourage customers to keep coming back. Try some of these techniques for success.

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Collect Data for a Personalized Experience

Personalizing the customer experience is becoming more and more popular. By collecting data and using algorithms and other tools, you can make each customer’s experience unique. You can start with marketing to customers, especially online. When you collect information about their habits, you can do a variety of things. For example, you can recommend products similar to the ones they were looking at before. You can create adverts that have their name in them or send newsletters that are personalized too. These can help to make customer experiences more human and improve relationships.

Create an App

People also want to feel that they can access the information they need at the touch of a button. While your website can help, it’s also a good idea to consider a mobile app. An app can be a dedicated channel that customers can use for a variety of things. They can use it to hold their personal details, from orders they have placed to payment options. You can hire app developers to create a unique app for your brand. It needs to be useful for your customers and not just there for the sake of it. Remember that your app can also be web-based, as well as being available on mobile devices.

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Bring All Customer Service Channels Together

Technology allows for there to be several different ways to provide customer service. You might use phones, email, social media, and instant messaging. Keeping track of all of this can be hard, but you can make it easier. You can bring together these different channels so that they don’t all operate in isolation. As well as using customer relationship management software, consider creating a platform that integrates different forms of customer service.

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Offer Various Payment Options

Having different ways to pay for goods and services is important to many people today. Whether you are an online or offline business, this is something that you can consider. People want to be able to pay by card or using online payment systems such as PayPal. In stores, many people want to use contactless payments for small purchases using their phones or cards. Offering several different ways for your customers to pay makes the customer experience better tailored for each individual.

It’s not hard to use technology for a better customer experience. Investing in new tech could be the right thing to do.

Antivirus

4 Things Your Antivirus Won’t Help With

Modern antivirus programs offer real-time protection against viruses, spyware, malware and Trojans. In fact, the most advanced programs scan for patterns of software behavior that are known to occur in malicious programs and stop them in their tracks.

However, despite all the touted benefits of antivirus software, there are a number of security areas where your antivirus won’t be of much help and you may need to take other measures to mitigate the risk.

1. Unknown Threats

Creators of malicious code are just as good at their jobs as their computer security counterparts. They test their malware thoroughly and study how antivirus programs work in order to devise new methods to beat them. Attackers constantly study software programs to find vulnerabilities they can exploit before the software makers find and patch them. It’s a cat and mouse game where the cat never seems to get the mouse. In 2015 alone, there were over 84 million malware samples detected by a leading computer security firm. That’s a staggering revelation of the sheer size, resources and determination of the underground malware industry. In fact, there is a raise in virus and threats online affecting the crucial data on your system. Therefore, it is hightime for you to run data recovery software like EaseUS on your PC.

2. Advanced Persistent Threats (APTs)

As opposed to regular threats whose intention is commonly to cause damage to the network or computer, the main aim of an Advanced Persistent Threat is to steal high value information such as trade or military secrets, financial data or information that could be used for extortion. APT targets are usually big corporations and governments. Perpetrators are large groups of organized criminals and in some cases, governments. Many governments secretly run APT programs targeting local and foreign companies as well other governments.

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APT perpetrators have the singular goal of remaining undetected for as long as possible and gain ongoing access. To gain access to a system, an APT attack will typically begin with spear fishing or social engineering. Spear fishing is similar to email phishing, the only difference being that in spear fishing, an email message appears to have been sent by a trusted person within the organization. For example, a group of employees could receive an email that appears to come from a network administrator asking them to log onto a phony page and update their employee details, it’s important to understand the importance of employee engagement and how it should be done. The fake page captures the login data and the perpetrators immediately access the network and establish numerous back doors by moving laterally across the network. It only takes one employee to fall for the ploy for it to be successful.
One of the most effective ways to detect an APT is to study outbound data. Any sudden and unexplained increase in outbound could be an indication of an ongoing attack. Other tell tale signs could be an unusually high number of spear fishing and social engineering attempts as well as a sudden increase in late night log-ons when few or no staff work at night.

Mitigation can also be achieved through constant training and retraining of staff to recognize spear fishing and social engineering, and to report any attempts immediately.

3. Infected Devices

In the last few years there has been a proliferation in the use of mobile devices such as smartphones, tablets and laptops. Around the world, most people now access the Internet more times in a day using a mobile device as opposed to a traditional desktop computer. This has created a vulnerability outside the initial intention of antivirus software.

For example, businesses operating Bring Your Own Device (BYOD) programs where employees use their own hardware, are at risk. An employee using an infected device to connect to a network can inadvertently spread malware throughout the network. The same thing can occur when a guest connects to your home network. Usage of free data recovery software like EaseUS can help you restore the network settings stored on your computer’s hard disk.

The risks presented by BYOD can be mitigated by:

  • A dedicated firewall.
  • Tightening network security.
  • Enforcing malware scans for new and existing devices connecting to the network.

4. Inside Job

The final risk your free antivirus software will not be able to help you with is an inside job. In this case, every employee is a potential threat that the employer has to live with. And, administrators pose the biggest threat. Perpetrators may be driven by any number of motivations running the gamut from malice and financial gain to external blackmail. Inside jobs are difficult to guard against. The best mitigation is to have a system of checks and balances such as the maker checker rule. Also, staff that occupy sensitive positions should be continuously vetted to ensure they don’t pose a security threat. Click for more information on this

Conclusion

It is clear that in addition to having the best antivirus systems in place, there is a need to understand the threat landscape and remain constantly updated on emerging computer threats and best practices on mitigation.

Don’t Let Customers Forget About You!

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There are thousands of sites across the web that customers and users have completely forgotten about. Once upon a time, these sites might have had hundreds of views and clicks. Now, they are dead spaces with no interest from consumers at all. Why does this happen? Usually, it’s because the business owner has allowed customers to forget,. When you run a company, you must do everything you can to keep the ideas of your business brand alive and not just let them fade. For instance, you might build a business around releasing innovative tech. With this brand image, you can’t just release one piece of technology and ride it to success. You have to keep delivering fresh possibilities to customers and consumers. You must remind them why they bought from you in the first place. A large part of this is about marketing and how you promote your company, using a site like topdesignagencies.com can help you obtain those customers back just by giving a better design to your website.

Continued SEO

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SEO, despite what some people believe, isn’t a one and done solution. It needs to be constantly built on and expanded. You have to do what you can to keep your business on the first page of the SERPs. Or build towards reaching that position. Don’t forget that online users often have low attention spans. They won’t spend hours searching for a business. Instead, they will click on one of the first ones that they find. Assuming the website is attractive, they will stick with it for quite some time. That’s why SEO must be your first position of attack. You need to make sure that you get customers to your site. We suggest hiring the services of a professional marketing agency. They will be able to improve and adapt your SEO so that you continue to get the interest of customers.

Going Viral

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If a piece of content goes viral online, it reaches a wide range of users in a small period. That could be up to a million shares in under one hour. Doing this is not easy, but it’s a skill that you can learn. The first thing that you’ll need to do is identify your target customer. These are the people who are going to be most interested in your content and who will share it. Once you know who these individuals are, you need to focus on building a story. Story building is important for viral content. If you look at a viral content guide, you’ll see that you need to create a narrative the target customer can follow. Do this and you should have no issues making sure they share and marketing your content for you.

A-B Testing

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You need to run A-B testing on your site frequently. A-B testing is the process of running two versions of the site at the same time. The differences between these versions are subtle, yet often important. It could be the difference between getting a sale and losing a customer. If you don’t do this, you may find that your CRO is ineffective. By constantly improving your site, you are keeping it free and update with the desires of the consumer. As such, they have no reason to use a competitor instead.

Following this advice, your customers won’t lose interest in your online business. They will always come back for more.

 

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Recovering lost files with EaseUS Data Recovery Wizard Free

Recovering lost files with EaseUS Data Recovery Wizard Free

Today we are reviewing a nice piece of recovery software. Have you ever lost some important files and struggled to get it back? EaseUS Data Recovery Wizard Free is a desktop tool that helps you to recover lost files from storage drives when deleted, formatted or when the data is lost. The wizard is easy to use and fully simple with only a few steps to recovering precious lost files. We have tested this software ourselves and we will tell you how good it operates in this review:

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Software data recovery is not an headache any more! EaseUS Data Recovery Wizard Free is a life saver if you’ve lost files due to some most common actions like deletion, drive formatting, drive damage, software crashes, viruses, partition loss or other unknown reasons. This recovery software is made available for both Windows and Mac. The free version of software offers you a 1GB free total recovered files storage and you could earn an extra 1GB by sharing it on social media.

As mentioned earlier, the application is really simple to use. Just under few steps you could recover all the lost files. The welcome screen of wizard lets you to select which type of common files you would like to recover; graphic files( jpg or png or bmp). audio files (mp3, wma), documents (Word, Excel, PDF), video files, email and wide range of other file types.

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Choose which file type you would like to scan for or mark all selected. Tap the Next button to see a list of available drives- this will also include external drives and SD cards. Tapping Scan performs a quick scan to find all the deleted files on your system. TO get more advanced options you can select Deep Scan to help find formatted, find formatted, inaccessible or lost files. Once the lost files are found, you could click and in the right pane you have the option to preview them. One important thing – the Scan sessions could be saved so you can return swiftly without re-scanning.

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Verdict

EaseUS Data Recovery Wizard Free is a great utility tool that helps you in recovering lost files under difficult situations. You can give free version a try by installing it on your laptop or desktop. You can also purchase the pro version of the software to unlock pro features.

Have you tried EaseUS Data Recovery Software? Let us know by commenting below.