Category Archives: Technology

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Smart Methods to Use Tech for a Better Customer Experience

Smart Methods to Use Tech for a Better Customer Experience

Delivering an excellent customer experience is vital for your business. You want consumers to be satisfied with how they engage with your business. From when they’re looking for information to when they make a purchase, they should feel that you are meeting their needs. The great thing is that new technology makes it much easier to connect with your customers. You can use a variety of tools to create a better customer experience and improve customer satisfaction. Implementing the right tech in your business could make a huge difference and help you encourage customers to keep coming back. Try some of these techniques for success.

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Collect Data for a Personalized Experience

Personalizing the customer experience is becoming more and more popular. By collecting data and using algorithms and other tools, you can make each customer’s experience unique. You can start with marketing to customers, especially online. When you collect information about their habits, you can do a variety of things. For example, you can recommend products similar to the ones they were looking at before. You can create adverts that have their name in them or send newsletters that are personalized too. These can help to make customer experiences more human and improve relationships.

Create an App

People also want to feel that they can access the information they need at the touch of a button. While your website can help, it’s also a good idea to consider a mobile app. An app can be a dedicated channel that customers can use for a variety of things. They can use it to hold their personal details, from orders they have placed to payment options. You can hire app developers to create a unique app for your brand. It needs to be useful for your customers and not just there for the sake of it. Remember that your app can also be web-based, as well as being available on mobile devices.

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Bring All Customer Service Channels Together

Technology allows for there to be several different ways to provide customer service. You might use phones, email, social media, and instant messaging. Keeping track of all of this can be hard, but you can make it easier. You can bring together these different channels so that they don’t all operate in isolation. As well as using customer relationship management software, consider creating a platform that integrates different forms of customer service.

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Offer Various Payment Options

Having different ways to pay for goods and services is important to many people today. Whether you are an online or offline business, this is something that you can consider. People want to be able to pay by card or using online payment systems such as PayPal. In stores, many people want to use contactless payments for small purchases using their phones or cards. Offering several different ways for your customers to pay makes the customer experience better tailored for each individual.

It’s not hard to use technology for a better customer experience. Investing in new tech could be the right thing to do.

Antivirus

4 Things Your Antivirus Won’t Help With

Modern antivirus programs offer real-time protection against viruses, spyware, malware and Trojans. In fact, the most advanced programs scan for patterns of software behavior that are known to occur in malicious programs and stop them in their tracks.

However, despite all the touted benefits of antivirus software, there are a number of security areas where your antivirus won’t be of much help and you may need to take other measures to mitigate the risk.

1. Unknown Threats

Creators of malicious code are just as good at their jobs as their computer security counterparts. They test their malware thoroughly and study how antivirus programs work in order to devise new methods to beat them. Attackers constantly study software programs to find vulnerabilities they can exploit before the software makers find and patch them. It’s a cat and mouse game where the cat never seems to get the mouse. In 2015 alone, there were over 84 million malware samples detected by a leading computer security firm. That’s a staggering revelation of the sheer size, resources and determination of the underground malware industry. In fact, there is a raise in virus and threats online affecting the crucial data on your system. Therefore, it is hightime for you to run data recovery software like EaseUS on your PC.

2. Advanced Persistent Threats (APTs)

As opposed to regular threats whose intention is commonly to cause damage to the network or computer, the main aim of an Advanced Persistent Threat is to steal high value information such as trade or military secrets, financial data or information that could be used for extortion. APT targets are usually big corporations and governments. Perpetrators are large groups of organized criminals and in some cases, governments. Many governments secretly run APT programs targeting local and foreign companies as well other governments.

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APT perpetrators have the singular goal of remaining undetected for as long as possible and gain ongoing access. To gain access to a system, an APT attack will typically begin with spear fishing or social engineering. Spear fishing is similar to email phishing, the only difference being that in spear fishing, an email message appears to have been sent by a trusted person within the organization. For example, a group of employees could receive an email that appears to come from a network administrator asking them to log onto a phony page and update their employee details. The fake page captures the login data and the perpetrators immediately access the network and establish numerous back doors by moving laterally across the network. It only takes one employee to fall for the ploy for it to be successful.
One of the most effective ways to detect an APT is to study outbound data. Any sudden and unexplained increase in outbound could be an indication of an ongoing attack. Other tell tale signs could be an unusually high number of spear fishing and social engineering attempts as well as a sudden increase in late night log-ons when few or no staff work at night.

Mitigation can also be achieved through constant training and retraining of staff to recognize spear fishing and social engineering, and to report any attempts immediately.

3. Infected Devices

In the last few years there has been a proliferation in the use of mobile devices such as smartphones, tablets and laptops. Around the world, most people now access the Internet more times in a day using a mobile device as opposed to a traditional desktop computer. This has created a vulnerability outside the initial intention of antivirus software.

For example, businesses operating Bring Your Own Device (BYOD) programs where employees use their own hardware, are at risk. An employee using an infected device to connect to a network can inadvertently spread malware throughout the network. The same thing can occur when a guest connects to your home network. Usage of free data recovery software like EaseUS can help you restore the network settings stored on your computer’s hard disk.

The risks presented by BYOD can be mitigated by:

  • A dedicated firewall.
  • Tightening network security.
  • Enforcing malware scans for new and existing devices connecting to the network.

4. Inside Job

The final risk your free antivirus software will not be able to help you with is an inside job. In this case, every employee is a potential threat that the employer has to live with. And, administrators pose the biggest threat. Perpetrators may be driven by any number of motivations running the gamut from malice and financial gain to external blackmail. Inside jobs are difficult to guard against. The best mitigation is to have a system of checks and balances such as the maker checker rule. Also, staff that occupy sensitive positions should be continuously vetted to ensure they don’t pose a security threat.

Conclusion

It is clear that in addition to having the best antivirus systems in place, there is a need to understand the threat landscape and remain constantly updated on emerging computer threats and best practices on mitigation.

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Don’t Let Customers Forget About You!

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There are thousands of sites across the web that customers and users have completely forgotten about. Once upon a time, these sites might have had hundreds of views and clicks. Now, they are dead spaces with no interest from consumers at all. Why does this happen? Usually, it’s because the business owner has allowed customers to forget. When you run a company, you must do everything you can to keep the ideas of your business brand alive and not just let them fade. For instance, you might build a business around releasing innovative tech. With this brand image, you can’t just release one piece of technology and ride it to success. You have to keep delivering fresh possibilities to customers and consumers. You must remind them why they bought from you in the first place. A large part of this is about marketing and how you promote your company.

Continued SEO

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SEO, despite what some people believe, isn’t a one and done solution. It needs to be constantly built on and expanded. You have to do what you can to keep your business on the first page of the SERPs. Or build towards reaching that position. Don’t forget that online users often have low attention spans. They won’t spend hours searching for a business. Instead, they will click on one of the first ones that they find. Assuming the website is attractive, they will stick with it for quite some time. That’s why SEO must be your first position of attack. You need to make sure that you get customers to your site. We suggest hiring the services of a professional marketing agency. They will be able to improve and adapt your SEO so that you continue to get the interest of customers.

Going Viral

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If a piece of content goes viral online, it reaches a wide range of users in a small period. That could be up to a million shares in under one hour. Doing this is not easy, but it’s a skill that you can learn. The first thing that you’ll need to do is identify your target customer. These are the people who are going to be most interested in your content and who will share it. Once you know who these individuals are, you need to focus on building a story. Story building is important for viral content. If you look at a viral content guide, you’ll see that you need to create a narrative the target customer can follow. Do this and you should have no issues making sure they share and marketing your content for you.

A-B Testing

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You need to run A-B testing on your site frequently. A-B testing is the process of running two versions of the site at the same time. The differences between these versions are subtle, yet often important. It could be the difference between getting a sale and losing a customer. If you don’t do this, you may find that your CRO is ineffective. By constantly improving your site, you are keeping it free and update with the desires of the consumer. As such, they have no reason to use a competitor instead.

Following this advice, your customers won’t lose interest in your online business. They will always come back for more.

 

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Image Via Pexel

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Recovering lost files with EaseUS Data Recovery Wizard Free

Recovering lost files with EaseUS Data Recovery Wizard Free

Today we are reviewing a nice piece of recovery software. Have you ever lost some important files and struggled to get it back? EaseUS Data Recovery Wizard Free is a desktop tool that helps you to recover lost files from storage drives when deleted, formatted or when the data is lost. The wizard is easy to use and fully simple with only a few steps to recovering precious lost files. We have tested this software ourselves and we will tell you how good it operates in this review:

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Software data recovery is not an headache any more! EaseUS Data Recovery Wizard Free is a life saver if you’ve lost files due to some most common actions like deletion, drive formatting, drive damage, software crashes, viruses, partition loss or other unknown reasons. This recovery software is made available for both Windows and Mac. The free version of software offers you a 1GB free total recovered files storage and you could earn an extra 1GB by sharing it on social media.

As mentioned earlier, the application is really simple to use. Just under few steps you could recover all the lost files. The welcome screen of wizard lets you to select which type of common files you would like to recover; graphic files( jpg or png or bmp). audio files (mp3, wma), documents (Word, Excel, PDF), video files, email and wide range of other file types.

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Choose which file type you would like to scan for or mark all selected. Tap the Next button to see a list of available drives- this will also include external drives and SD cards. Tapping Scan performs a quick scan to find all the deleted files on your system. TO get more advanced options you can select Deep Scan to help find formatted, find formatted, inaccessible or lost files. Once the lost files are found, you could click and in the right pane you have the option to preview them. One important thing – the Scan sessions could be saved so you can return swiftly without re-scanning.

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Verdict

EaseUS Data Recovery Wizard Free is a great utility tool that helps you in recovering lost files under difficult situations. You can give free version a try by installing it on your laptop or desktop. You can also purchase the pro version of the software to unlock pro features.

Have you tried EaseUS Data Recovery Software? Let us know by commenting below.

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Could Virtual Reality Propel Your Business To The Next Level?

Could Virtual Reality Propel Your Business To The Next Level?

When it comes to business, it often pays to stay ahead of the crowd. Are you a business owner? Are you thinking of launching a new firm? If so, you may be on the lookout for the next big thing. Innovation often saves times and money, and it can set you apart from your rivals. If you’re eager to impress your clients or make your company more efficient, you may consider employing virtual reality. This is an increasingly diverse and versatile form of technology, which could help to propel your business to the dizzy heights.

About virtual reality

Virtual reality is a type of technology, which takes you into a virtual world. In this different dimension, you can interact with characters and experience sensory triggers. You can enter a new reality by wearing a headset, using headphones or utilizing software. This concept has long been popular in the gaming industry. But it is now making waves in all kinds of different arenas, and it offers advantages for many business owners.

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Image source: https://pixabay.com/en/virtual-reality-oculus-technology-1389030/

How could virtual reality benefit me?

If you’re starting your own business from home, you may not want mail arriving at your door or tons of envelopes clogging up your drawers. The solution: a virtual mailbox. By employing an affordable virtual mailing service, you can save space, and make your business more efficient. If you have a virtual inbox, the service will scan mail you receive, creating a virtual copy. You can keep up to date with your post and save and share letters without taking up valuable storage space.

Virtual reality has already proved revolutionary in the health industry. Corporations that work with medical schools for example, are offering VR training. This enables students to hone their practical skills. Dentists are also keen to embrace this trend. Many people suffer from dental anxiety, and studies have shown that virtual reality headsets help them to feel more relaxed. A golden sandy beach is a much less threatening environment than a clinical dental office.

Retailers and hospitality firms are also benefitting from this exciting new technology. Thanks to virtual reality, consumers can now see a 360-degree representation of products they are interested in. You can also take virtual tours around bars, hotels, and wedding venues. This gives you a much better idea of what a location looks like than simple photographic images.

Another important use of virtual technology is training. Using specially designed programs, employees can practice in a mock setting. If you’re worried about public speaking, you can increase your confidence by rehearsing in front of a virtual audience. You can also act out practical scenarios without any risk to yourself or others. You can also communicate with hundreds of different people at the same time without incurring significant costs.

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Image courtesy of https://www.flickr.com/photos/salforduniversity/3900084100

Succeeding in the modern world is tough for a new business owner. Sometimes, you need that extra special USP to catapult you to the next level. Virtual reality technology could be just the ticket if you want to outclass the competitors and impress new clients.

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How The Right Tech Makes A Lean, Mean Fighting Machine Of A Business

How The Right Tech Makes A Lean, Mean Fighting Machine Of A Business

Productivity and efficiency are two crucial metrics for a successful business. If time is getting wasted and work isn’t getting done right, then you have a serious problem on your hands. When you’re in the thick of it, it can be hard to define the problem and find a solution. That’s why you need to take a step back and find the tools that show you the way. Let’s look at how the right tech approach can make a much more focused and work-efficient business.

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Make sure you have a system that’s prepared

One of the biggest problems for any office is trying to make a change with an IT system that doesn’t let them. Too many use part-timers to set up an IT system, only calling them in when they need them. That’s a slow and ineffective method. You need to have an IT that’s set-up to grow and move forward with the business from the get-go. A virtual chief information officer that’s always connected and always ready. Not a part-timer, but a third-party that’s focused solely on making IT systems that are forward thinking. That can even help you find the tech solutions to some of your specific issues.

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Keep everyone in the loop

Communication can be a hassle in any business. If everyone is stuck to their computers by necessity, that can add another barrier to good communication. Or it can act as a bridge to it. Poor communication leads to the poor prioritization of a workload. It can even result in tasks disappearing into the ether, entirely forgotten. Help employees focus on the movements of the business as a whole as well as their individual workloads. A good to-do list app can help anyone prioritize their working day and ensure nothing’s lost in the gaps. Meanwhile, project management software keeps everyone in the loop about what they’re supposed to do to help the whole. Make sure that everyone is communicating and has their objectives before their eyes at all times.

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Take a bird’s eye view

Being in the loop is good, but it’s not just direction that they need. It’s an environment that allows them to carry on with their workload as much as possible. Taking a bird’s eye view is about getting a good look at how the workflow of the office is. How long does it take to do a certain task? How quickly does work move from one employee to the other? Workflow management can help any employer see where problems are and where shortcuts can be made without cutting quality. The problem with workflow can just as often be systematic as it can be a personal problem of an employee. Efficiency is all about reviewing and updating when you can.

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Stop losing things

Another symptom of an inefficient workload is the inability to get resources or information when you need them. In many offices, this can be down to reliance on a cumbersome physical method of storage. If you’re not able to organise your filing system, consider taking it all to a place that’s a lot easier to organise. We’re talking about using your IT network and Cloud software, where it’s a lot easier to tag and find what you need in no time flat. Even smaller businesses that can’t afford top quality IT systems can make use of shared networks. Nowadays, Microsoft Office is incorporating more ways of sharing and organising between groups. There should be no excuse for losing work-important documents nowadays.

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Track work interruption

Work isn’t always interrupted by someone losing something they need. There are all kinds of different factors that can take someone ‘out of their zone’. Seemingly urgent ‘questions’, new tasks popping up and the like. Part of solving the problem is helping staff prioritise, as we have mentioned before. For example, everyone can use an official ticketing/request system. If someone has a question or task that needs done, it can be input and set a level of priority. That way, the team member isn’t interrupted by new information and can check it when they need to. Teaching your employees how to set priority properly is important too. If they need something done by so-and-so o’clock, keep it low priority. If their own workflow is at a standstill until something is done, they can make it a top priority.

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Get automated

There are a lot of parts of the work process that are important, but they’re not making you money. They’re not a core part of the business. They’re administration tasks. Paper pushing and time wasting. There has to be a better way of dealing with them. Of course, there is; it’s called automation. A lot of the more tedious tasks can easily be automated. Tracking HR factors like absences, paid leave and infractions. Paying bills and sending invoices. Managing your inbox and scheduling meetings. There’s software that can make a lot of managing hands-off. It’s important that you keep an eye on what these automating approaches are doing, but that’s a small price to pay.

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Do business from everywhere

For the upper-tier management of any business, their ability to organise and focus the team efforts is important. Absences are never a great thing but if it’s someone with real managing power, it can be even worse. That’s why anyone with that kind of authority should be able to do their job when they’re on the go, too. Make sure you have a mobile fit with the applications that’s going to help you be present even when you’re not. Reading reports, managing emails, keeping in touch. This can all be done from a smartphone. Just make sure you’re also able to delegate some of the other responsibilities amongst the rest of the team.

It’s all about using tech to change the work environment for everyone in the business. From organising their daily tasks to make the overall team much more cohesive. Getting rid of drains on your time and getting more done quicker. We hope the tech mentioned above helps you do that.

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Social Media’s Big, Grown Up Future

Social Media’s Big, Grown Up Future

2016 is, allegedly, a breakthrough year for social media. We’ve seen more activity on social media sites than ever before. And now the technology is even influencing the course of democracy itself. Just look at how Donald Trump has used it to his advantage over the last 14 months or so.

Social media has already gone well beyond its original intention. It started as a way for university students to chat to each other on US campuses. It’s telling that we rarely talk about this application anymore. Now everybody’s fired up about its marketing potential and political clout.

What’s more, there’s no reason to believe that progress in the area has hit a brick wall. Far from it: many of today’s social media companies are leaders in innovation. Investors might ask themselves, what does the future hold for the industry?

Virtual Reality

Recently, Money Morning reported that Facebook stocks were up more than 15 percent since January. Commentators argue that the increase isn’t being driven by the company’s old business model. It’s being propelled by new technologies. One of those technologies is VR. Facebook bought the virtual reality company, Oculus back in 2014 for $2 billion. Since then, Mark Zuckerberg has been touting VR as the next big thing in social media. According to analysts, the VR market is set to generate $30 billion by 2020. That’s a lot, considering it was only back in May that we got the first proper VR headset.

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No doubt valuations for VR will go higher now that Pokemon Go has arrived. Although Pokemon Go isn’t a VR game, it’s proof that augmented reality is something the masses want. We now have a working model of augmented reality mixed with social. It’s only a matter of time before there’s an application in the social media space.

Decision Making Power From Data

We’ve already seen some examples of social media using its data gathering skills for the common good. Back in 2014, Facebook released its Safety Check feature. The feature was designed to tell loved ones whether they were safe or not during a disaster. Since then, there have been a lot of disasters, and Safety Check has been put to good use. It was first used in the Nepal Earthquake last year. And since then it has been used in all the terrorist atrocities in Europe.

But in the future, data can be used for more than that. Take the recent Zika virus outbreak in Florida. Here is a great example where governments could use Facebook data to help combat disease. If users have location turned on, outbreaks can be tracked geographically. And that information could be used to track down the source.

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Companies are going to benefit from data too. They’re going to be able to make decisions on how to market. If companies are able to collect data on what’s trending right now, they can customize their marketing accordingly.

Social Media: The New Skype

It seems strange that we have separate apps for posting pictures and having conversations. We use social media for the former and video chat apps, like Skype, for the latter. But why is that? It’s mainly down to the fact that Skype managed to get into the video-chat space first, and social media hasn’t caught up. Well, until now that is.

In 2016, live video went mainstream. Blab, Periscope, and Meerkat all went big and hit the primetime. Even Google moved to give Hangouts a video function. And this all makes sense. Video calling is fundamentally a social act. And so it should be merged with social media.

Facebook, of course, is on the case. As the world’s biggest social media site, it should be. Facebook wants to make sure that live video streaming is something that everybody does. They don’t want it to be the preserve of businesses and video marketers. They want to take on the likes of Periscope and make live streaming bigger than it already is.

 

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Plus, you can see the appeal of live streaming. One of the limitations of the original Facebook model was that you couldn’t broadcast your life in real time. But with the success of shows like Big Brother, there certainly is a market for it. Marketers on YouNow have discovered that social media users will actually pay to watch live streams. They’ll watch anything, from people sleeping, dancing and singing.

Social At Work

We all know how social media has found its way into our offices. But it’s never been seen as a part of work. It’s something that most employers discourage. And it’s something bloggers constantly tell us is a waste of time.

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But now there’s change afoot. No, your favorite social media sites aren’t going to be unblocked by the company firewall. But you may get some new, work-related social apps. One app, called Slack, is doing the rounds right now. It’s an app that allows users to share information, gifs, and PDFs. Facebook has also tried to get into the space. It’s launched its new Facebook for Work, which sounds utterly boring. But it’s designed to separate the business from the social since social media is now such an important part of business.

Machine Learning

Silicon Valley is obsessed with machine learning at the moment. It’s become the new Big Data. (In fact, it uses Big Data). And it’s being put to use on social media. Forevery, for instance, has developed a new technology that automatically classifies your camera roll. All you do is download the app, and then it will organize photos according to the people in the images, where they were taken, etc. It’s an example of just how much easier tech will make our lives.

Facebook too will move to tag you and your friends automatically in photos. We’ve had face recognition technology for a while now. But we’re moving into a different era. Now machine learning is so good it can tell who you are without even looking at your face. It can recognize you from other characteristics.

 

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Samsung Galaxy J3 with S bike mode – Is it worth buying?

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Samsung Galaxy J3 with S bike mode – Is it worth buying?

It has been a while since we posted a tech article on chaaps.com. What caught our eyes is a new smartphone from Samsung that comes with a unique functionality called “S Bike Mode”. In this article we learn more about this device with more focus on the newly introduced “S Bike Mode” feature.

The all new Samsung Galaxy J3 comes along with a NFC tag which one could stick on their bike / motorcycle / 2 Wheeler’s tank or on the helmet itself. Once you the NFC tag in place on your bike, you can simply activate the S bike mode by tapping your phone with the NFC tag ( which is pasted to your bike’s tank or helmet), you could also activate the S Bike mode by pressing the S bike icon which is present on your phone’s quick panel.

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The device notifies you when you have an urgent incoming call, you will be notified about the same.
When you have activated the S bike mode on your phone, a pre-recorded message informs the caller that you are riding the bike currently and cannot pick the call. The caller will be asked to press 1 if it is urgent and wants to really speak to the rider – the device then notifies about the urgent incoming call.

Samsung has put lot of thought while building this functionality. The S Bike mode feature makes sure that you ride safe and allows you to pick the call only when the bike is stationary. The Motion Lock feature takes care of this. Whenever there is an urgent call and you decide to pick the call, the Motion Lock feature makes sure that you take the call only when your bike is completely stopped.

Having said more about the Samsung J3’s S Bike mode – let us have a look at the actual specifications of this phone.

The new Samsung J3 smartphone comes with a battery capacity of 2,600 mAh and runs on Android 5.1 lolipop software. When it comes to storage and memory, the bike offers: 8GB of internal storage and 1.5GB of RAM and the phone supports microSD card upto a capacity of 128 GB. It is a 4G LTE phone and comes with two cameras – 8MP camera in the rear and 5MP camera in the front ( selfie camera). The camera is equipped with LED Flash as well.

So, Is it worth buying the new Samsung Galaxy J3 S bike mode smartphone. If you are an avid rider and own bikes like royal enfield or Bajaj Avenger or any cruiser bikes, you might find the luxury of this feature.

If you own any two wheeler, be it a scooter like Honda Activa, or a motorcycle like Bajaj Pulsar, Yamaha FZ, Hero Karizma or anything – all you need to do is – stick the NFC tag on your bike’s tank and start the “S Bike Mode” feature.

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Now send Whatsapp messages from Google Now

Now send Whatsapp messages from Google Now

Remember when Google Now added the feature to send text messages with a voice command?
Yeah.

Remember when text messaging was cool? Probably not.

Earlier, the fix to this was to make Whatsapp your default messaging app. Not quite convenient if you ask me.

However, in the latest update (i.e., the one that came just a couple of hours before the time of writing this), Google now has rolled out a new feature where users can send messages to any of their contacts via Whatsapp/Telegram/Some Other Messaging Clients I never bothered to download.

How to send whatsapp/telegram messages from google now?

  • Install the latest update of Google Now
  • Say “OK Google, Send whatsapp message to Salma Hayek” if you have Salma’s number – or if you’ve saved someone else’s number as Salma Hayek in which case, you fuckin’ weirdo!
  • Google Now will prompt you to recite your message and ask you to confirm it before sending it
  • Bam! Sent!

This feature doesn’t seem to work with Facebook Messenger though which is weird considering it’s one of the most popular messaging clients in android. Who knows what really goes on in the backend of mobile app marketing campaigns? Are google and facebook still beefing? And if they are, did they forget Facebook bought Whatsapp? 😛

Print

Top Reasons Why Print Marketing is Still Relevant in the Digital Era

Even if living in a digital era has lead us to communicate via text or email and to advertise via mobile devices or the web, print marketing is more important than ever. Marketers have realized that branded print material should be an integral part of any marketing mix.

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Therefore, in order to be successful, businesses shouldn’t fail to include valuable print marketing tools such as flyers (which you can order at very affordable prices online, like you can do here),  brochures, catalogs, a Retractable Banner, newsletters and business cards in their offline marketing channels.

Business should rely on an offline marketing strategy that is supported by the marketing they’re doing online, and vice versa. After careful research, we’ve come up with the top reasons why print marketing is still valuable in today’s digital era. Here’s a look:

Print Marketing Boosts Online Search by 67%

According to Plumtree Marketing, 67% of online search is driven by offline messages, with 39% of shoppers ultimately making a purchase. As you can see, print marketing boosts online search, bringing thousands of people to your company’s virtual window.

Print is Trustworthy

A Print In the Mix survey found that 56% of respondents say they found printed material to be the ‘most trustworthy’ of media channels. In addition, the survey found that nearly half of the respondents said they have kept a direct mail piece for future reference, and 17% do so regularly. And, last but not least, according to a study by VTT Technical Research Centre of Finland, consumers trust advertising in print media more than any other media.

Print Material is Engaging

Customers are far more engaged whenever they read printed material than when they read websites. Unlike websites which are usually skimmed for a few seconds, prints provide a long time to engage and intrigue consumers. The physical nature of printed brochures demands the reader’s attention and they tend to take action in no time.

Brochures are entry level marketing strategies; they’re affordable and can be ordered in as large or small a quantity as needed. You can use them to promote a website and add some important info on your brand and services or products, urging readers to go online for an incentive. These are very affordable to test this theory out, order just 50 and track them with QR codes.

Print Has Creative Potential

Many brands take advantage of the creative potential provided by print marketing. Some companies rely on a wide array of innovative assets such as heat sensitive thermochemical inks, lenticular inks, scented paper, holograms, 3D techniques, pop-ups and cut-outs to stand out and grab attention.

Print Enables an Integrated World

When digital and print work together, optimal marketing results are delivered. In this marvelous integrated world enabled by print marketing, business cards provide consumers with Twitter and LinkedIn URLs as well as QR codes. Also, augmented reality technologies are launched thanks to print publications.

When digital and print marketing tools are used across a campaign, research shows significant increase in ROI. Each having numerous benefits, digital media does push longer conversation time than prints do.

We hope this information comes in handy. Keep in mind that the ultimate integration of offline and online promotions can make a search campaign more efficient for any brand in particular. Have you been taking advantage of print marketing? Which tool has proven to be more effective? We would love to hear your thoughts. Feel free to leave a comment below.

XOLO One gets Android 5.0 Lollipop Update

XOLO One on Lollipop
XOLO, the premium smart devices brand, has rolled out Android 5.0 Lollipop update on the XOLO One devices. XOLO had promised the Lollipop update when XOLO One was launched in October 2014, and the team has delivered on the promise of providing the latest Android 5.0 Lollipop way ahead of other players.

A superior smartphone experience is more than just the hardware specifications. For an uncompromising user experience, the software must continually evolve to best serve users’ changing needs. XOLO has always been proactive with consistent software updates and having a dedicated engineering team at Bangalore has proved to be an advantage for the company.

Priced at Rs. 6,599 only, XOLO One is for Everyone including the first time smartphone users who have high aspirations, and look for value offering without compromising on the overall experience.

XOLO One_Lollipop Lockscreen

With the Android v5.0 Lollipop update, users can enjoy more coherent and organized user experience. This latest Android Lollipop OS delivers a host of improvements including a new Material Design language, which gives a whole new colorful look and feel to the device – from fluid animations to added themes, colors and widgets. Notifications are also improved as users can set the priority and privacy of notifications for each application. Users can even view and respond to messages directly from the lock screen. Moreover, shortcut keys for camera and dialer can now be directly accessed from the lock screen. Quick Settings also gets a revamp and offers handy controls like flashlight, hotspot, screen rotation and cast screen controls. The Battery setting gets a boost and shows an estimated projection for how much time is left while discharging or charging.

XOLO One_Homescreen_Screenshot

The update has been rolled out via OTA (over-the-air) and it can also be manually downloaded from the official XOLO support site. http://www.xolo.in/xolocare/software-update. XOLO Users can download the OTA files on to their PC and transfer the same to their phone to install it. Else, users can also directly download the same on to their phone and after unzipping the same, install it to enjoy the Lollipop version on their device.

Key specifications of XOLO One at a glance:

• Android v5.0 Lollipop
• Premium Leather Finish Back, available in 5 color options
• 1 GB RAM, 8GB Internal Memory
• 4.5 inch On-Cell IPS Display
• 1.3 GHz Quad-core processor
• 5 MP rear camera with BSI Sensor
• 1,700 mAh Battery
• Dual SIM (3G+3G)

Turn-up the music passion with XOLO Q700 Club

xolo 2

XOLO, the premium smart devices brand, today announced the launch of Q700 Club for an exhilarating music experience. This new addition to the Club series is targeted at youth who like to hear it loud.

For a thrilling music experience, XOLO Q700 Club is packed with Dual front speakers supported by DTS. To add to the joy of music enthusiasts, Q700 Club comes with a pre-embedded Hungama App that offers unlimited Music and video downloads for 3 months, absolutely free.

With IP55 protection, XOLO Q700 Club offers protection from dust particles and water splash. Device allows user to enjoy their favorite music on the go without worrying about the environment.

Xolo 1

 

The device is powered with 1.3 GHz Quad- Core processor, coupled with 1 GB RAM and 8 GB internal memory, expandable upto 32 GB, for a lag-free smooth performance. Its Dual Mali 400 GPU provides a superlative gaming experience with its superior graphic rendering capabilities.

Dual- SIM Q700 Club comes with a 5 MP rear camera with flash and auto focus. Running on Android OS v4.4 KitKat, the device sports a brilliant 4.5” IPS Display. Packed with a 2000 mAh battery, XOLO Q700 Club adds more music to the ears.

The phone will be retailed at Rs. 6,999 across all authorized retail counters, modern trade outlets and also through e-commerce portal- Snapdeal.

Key specifications of XOLO Q700 Club at a glance:

• Dual front speakers supported with DTS
• Protection against dust and water, with IP55 protection
• 1 GB RAM, 8GB Internal Memory
• 4.5 inch IPS Display
• 1.3 GHz Quad-core processor
• 5 MP rear camera & VGA front camera
• Android v4.4 KitKat
• 2000 mAh Battery
• Dual SIM (3G+2G)