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Online Reputation: How To Avoid A Business Nightmare

If you’ve dabbled in the world of online with your business, you’ll know that it can be a harsh marketplace. Protecting your brand’s reputation online isn’t easy. Just a few mistakes can lead to devastating consequences. It’s very true that a business nightmare can be the result of just the odd cock-up. That’s why we’ve put together a list of tips to help you avoid one.

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Manage Your Reviews (Carefully!)

The reviews you get about your business online have the potential to result in masses of success or huge failures. In the case of the latter, a barrage of negative reviews will induce panic in even the calmest of business owners. It’s really tempting to ignore it entirely, but you shouldn’t do that. Instead, respond to constructive criticism in a professional and polite manner. Show that your business aims to do better, and you’ll actually create a good impression.

Always Be Professional

You want to avoid a business nightmare? Don’t be amateur in the way do things, then. Customers can spot an amateur operation from a mile off, and it’ll instantly put them off. Don’t go making grammar mistakes on your website. Use something like www.grammarly.com instead. Don’t go putting your home address as your contact details! Use something like www.yourvirtualofficelondon.co.uk instead. See what I mean? It’s all about professionalism.

Keep Your Website Up To Date

It’s easy to think that you’ve done the hard part when you set up your website for the first time. That’s the bit that you really need to get right if you want your website to create a good impression. But, if that’s the extent of the work you do to it, it won’t maintain success. Your competitors are constantly updating their sites and creating new reasons for customers to visit. In this day and age, your reputation will take a huge downturn if you can’t even be bothered to update your site.

Don’t Get Embroiled In Controversy

There was a recent story about a wrestling commentator that got fired for a comment surrounding a controversial topic. That’s just one example of what can happen when controversy enters into a discussion. Don’t go talking about the US election on social media, for example. You’re just bound to annoy a portion of your followers, and for what reason?! There’s simply no need to get embroiled in controversy online, or you could take a massive reputation hit.

Stay Active

No, I don’t mean on your feet (although you should do that too!). By ‘stay active’, I mean make an effort to continually work on your online presence. By engaging in constant activity on social media and much more, you’re constantly developing a reputation. As long as you do the right things, it’ll be a positive one. Customers like to know that they can tweet you and get an instant reply if they have a problem. The online world has taken over much of our lives, and having a presence there instantly boosts the reputation of a business.

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Don’t Let Customers Forget About You!

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There are thousands of sites across the web that customers and users have completely forgotten about. Once upon a time, these sites might have had hundreds of views and clicks. Now, they are dead spaces with no interest from consumers at all. Why does this happen? Usually, it’s because the business owner has allowed customers to forget. When you run a company, you must do everything you can to keep the ideas of your business brand alive and not just let them fade. For instance, you might build a business around releasing innovative tech. With this brand image, you can’t just release one piece of technology and ride it to success. You have to keep delivering fresh possibilities to customers and consumers. You must remind them why they bought from you in the first place. A large part of this is about marketing and how you promote your company.

Continued SEO

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SEO, despite what some people believe, isn’t a one and done solution. It needs to be constantly built on and expanded. You have to do what you can to keep your business on the first page of the SERPs. Or build towards reaching that position. Don’t forget that online users often have low attention spans. They won’t spend hours searching for a business. Instead, they will click on one of the first ones that they find. Assuming the website is attractive, they will stick with it for quite some time. That’s why SEO must be your first position of attack. You need to make sure that you get customers to your site. We suggest hiring the services of a professional marketing agency. They will be able to improve and adapt your SEO so that you continue to get the interest of customers.

Going Viral

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If a piece of content goes viral online, it reaches a wide range of users in a small period. That could be up to a million shares in under one hour. Doing this is not easy, but it’s a skill that you can learn. The first thing that you’ll need to do is identify your target customer. These are the people who are going to be most interested in your content and who will share it. Once you know who these individuals are, you need to focus on building a story. Story building is important for viral content. If you look at a viral content guide, you’ll see that you need to create a narrative the target customer can follow. Do this and you should have no issues making sure they share and marketing your content for you.

A-B Testing

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You need to run A-B testing on your site frequently. A-B testing is the process of running two versions of the site at the same time. The differences between these versions are subtle, yet often important. It could be the difference between getting a sale and losing a customer. If you don’t do this, you may find that your CRO is ineffective. By constantly improving your site, you are keeping it free and update with the desires of the consumer. As such, they have no reason to use a competitor instead.

Following this advice, your customers won’t lose interest in your online business. They will always come back for more.

 

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How The Right Tech Makes A Lean, Mean Fighting Machine Of A Business

How The Right Tech Makes A Lean, Mean Fighting Machine Of A Business

Productivity and efficiency are two crucial metrics for a successful business. If time is getting wasted and work isn’t getting done right, then you have a serious problem on your hands. When you’re in the thick of it, it can be hard to define the problem and find a solution. That’s why you need to take a step back and find the tools that show you the way. Let’s look at how the right tech approach can make a much more focused and work-efficient business.

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Make sure you have a system that’s prepared

One of the biggest problems for any office is trying to make a change with an IT system that doesn’t let them. Too many use part-timers to set up an IT system, only calling them in when they need them. That’s a slow and ineffective method. You need to have an IT that’s set-up to grow and move forward with the business from the get-go. A virtual chief information officer that’s always connected and always ready. Not a part-timer, but a third-party that’s focused solely on making IT systems that are forward thinking. That can even help you find the tech solutions to some of your specific issues.

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Keep everyone in the loop

Communication can be a hassle in any business. If everyone is stuck to their computers by necessity, that can add another barrier to good communication. Or it can act as a bridge to it. Poor communication leads to the poor prioritization of a workload. It can even result in tasks disappearing into the ether, entirely forgotten. Help employees focus on the movements of the business as a whole as well as their individual workloads. A good to-do list app can help anyone prioritize their working day and ensure nothing’s lost in the gaps. Meanwhile, project management software keeps everyone in the loop about what they’re supposed to do to help the whole. Make sure that everyone is communicating and has their objectives before their eyes at all times.

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Take a bird’s eye view

Being in the loop is good, but it’s not just direction that they need. It’s an environment that allows them to carry on with their workload as much as possible. Taking a bird’s eye view is about getting a good look at how the workflow of the office is. How long does it take to do a certain task? How quickly does work move from one employee to the other? Workflow management can help any employer see where problems are and where shortcuts can be made without cutting quality. The problem with workflow can just as often be systematic as it can be a personal problem of an employee. Efficiency is all about reviewing and updating when you can.

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Stop losing things

Another symptom of an inefficient workload is the inability to get resources or information when you need them. In many offices, this can be down to reliance on a cumbersome physical method of storage. If you’re not able to organise your filing system, consider taking it all to a place that’s a lot easier to organise. We’re talking about using your IT network and Cloud software, where it’s a lot easier to tag and find what you need in no time flat. Even smaller businesses that can’t afford top quality IT systems can make use of shared networks. Nowadays, Microsoft Office is incorporating more ways of sharing and organising between groups. There should be no excuse for losing work-important documents nowadays.

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Track work interruption

Work isn’t always interrupted by someone losing something they need. There are all kinds of different factors that can take someone ‘out of their zone’. Seemingly urgent ‘questions’, new tasks popping up and the like. Part of solving the problem is helping staff prioritise, as we have mentioned before. For example, everyone can use an official ticketing/request system. If someone has a question or task that needs done, it can be input and set a level of priority. That way, the team member isn’t interrupted by new information and can check it when they need to. Teaching your employees how to set priority properly is important too. If they need something done by so-and-so o’clock, keep it low priority. If their own workflow is at a standstill until something is done, they can make it a top priority.

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Get automated

There are a lot of parts of the work process that are important, but they’re not making you money. They’re not a core part of the business. They’re administration tasks. Paper pushing and time wasting. There has to be a better way of dealing with them. Of course, there is; it’s called automation. A lot of the more tedious tasks can easily be automated. Tracking HR factors like absences, paid leave and infractions. Paying bills and sending invoices. Managing your inbox and scheduling meetings. There’s software that can make a lot of managing hands-off. It’s important that you keep an eye on what these automating approaches are doing, but that’s a small price to pay.

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Do business from everywhere

For the upper-tier management of any business, their ability to organise and focus the team efforts is important. Absences are never a great thing but if it’s someone with real managing power, it can be even worse. That’s why anyone with that kind of authority should be able to do their job when they’re on the go, too. Make sure you have a mobile fit with the applications that’s going to help you be present even when you’re not. Reading reports, managing emails, keeping in touch. This can all be done from a smartphone. Just make sure you’re also able to delegate some of the other responsibilities amongst the rest of the team.

It’s all about using tech to change the work environment for everyone in the business. From organising their daily tasks to make the overall team much more cohesive. Getting rid of drains on your time and getting more done quicker. We hope the tech mentioned above helps you do that.

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Indian Government Orders To Block 30+ Websites


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Indian Government Orders  To Block GitHub, Vimeo And 30 Other Websites:
 

There is an interesting news regarding some move made by indian government with respect to websites flourishing in the country and it does make sense as well with their action so as to block certain websites.Internet censorship has been hotly debated in the recent times and the latest move by the Indian Government has stirred many heated conversations. The Indian Department of Telecom has sent a circular to ISPs and mobile operators asking them to block 32 sites which includes github, vimeo, dailymotion and others. Pranesh Prakash, director at the Centre for internet and Society shared an excerpt which lists all the blocked URLs and social media has been in a frenzy with reports.

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“The websites that have been blocked were based on an advisory by Anti Terrorism Squad, and were carrying Anti India content from ISIS. The sites that have removed objectionable content and/or cooperated with the ongoing investigations, are being unblocked.” Mr Gupta said in a tweet.

“It is Vimeo’s longstanding policy not to allow videos that promote terrorism, and we remove such videos whenever we become aware of them,” said a Vimeo spokeswoman. “We have not received notice from the Indian government concerning such videos and have contacted them requesting the blocking order to identify, and evaluate the video in question. It is our hope that Vimeo can be restored promptly in India.”

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Many people have confirmed that some of the sites are already not opening with certain ISPs which imply that the order is being implemented.India had blocked websites of various kinds in the past as well for the best of the country and with their new move they should have made the decision by thinking so much by covering every possible loopholes.Keep visiting the site for more updates regarding the news.Good day…!! 🙂

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Skype: listening function discovered in Android app?

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Skype: listening function discovered in Android app?:

Eavesdropping on Skype? Due to a security vulnerability in the chat app is Android phones to make spy camera and a microphone. we investigated.

The no disturbing scenario: Your Android phone indicates an incoming Skype call, but the ringing ends abruptly. No problem, the caller may have placed no more or simply network suddenly. According to recent reports and rumors on the net but you can hear you at this very moment from you. If an error in the Skype system torn a vulnerability?

Accidentally discovered

A user of the technology blogs Reddit happens to come across this “bug” feature and describes how easily this can be exploited: The caller must ensure only on two arbitrary devices into the instant messaging service log and the alleged victim on an Android Call via Skype device. When the phone rings, the caller disconnects the network connection of the apparatus used and then you have probably just have to wait yet. So the called Android device registers the connection is aborted and tried to call back the caller on the second, likewise logged-in Skype device. Critical: This happens automatically – and the callee might remembers nothing about it. The display should not be recognizable that – still run microphone and camera, the record hardworking. The attentive Skype users, who discovered the supposed vulnerability in itself, has already asked for feedback from other Skype and Android users. These confirm the Bug function but only partially, as the comments in the blog entry is read.That sums thing up perhaps to a limit.

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Not (yet) confirmed

We wanted to know what is going on with the listening function and tried to recreate tested it with many Android devices – without success! Interception error could not be confirmed. Once the connection was cut off, and the device of the called party terminated the ring. An automatic callback was made in any of the test runs. But beware: The error is still not ruled out. Well, what we recommends: To ensure that you do not become a victim of such an attack in the near future, please do not initially on the phone function by Skype or limit the chats on Skype trusted contacts. Stay tuned and prompts you if there are updates to the supposed vulnerability.Hope you guys got an idea on the same.If any doubt pops up onto your mind- don’t mind letting us know by making your queries in the comment section.Keep visiting the site.

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Apple OS X update fixes security hole

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Apple OS X update fixes security hole:

 
Apple has released a software patch that closes down a vulnerability in Mac OS X. This affects OS X Yosemite, Mavericks and Mountain Lion.

Apple has released a new security update. It appears that there has been a weak point in the integration of the Network Time Protocol (NTP). It affects Mac users with OS X Yosemite , Mavericks and Mountain Lion . The update is available via the Software Update.

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NTP: hackers had an easy time

The NTP is a standard interface over which, inter alia, the time can be synchronized.Apple indicates that there was an error in the previous implementation: Hacker probably had the opportunity to execute malicious software. The update stuffs this vulnerability. The current versions are: Yosemite version 92.5.1, 88.1.1 Mavericks, Mountain Lion 77.1.1. Check the status of your operating system from the terminal by entering the following line of code: what / usr / sbin / ntpd .

At the end of the day, Apple does make an effort to make things cool as far as their products are concerned.Keep visiting the site for more updates.

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Disabling Facebook’s Auto Photo Enhance Feature

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Disabling Facebook’s Auto Photo Enhance Feature

Now, c. Essentially it uses the same picture improvement filters that were already in the app, but now they’re automatically applied for you, based on what Facebook thinks makes a decent photograph.

The auto photo enhance feature is enabled by default and if you trust in your own photography skills you can disable the auto enhance feature by following some simple steps.

Step 1: To start, open the Facebook app from your iOS device.

Step 2: Select the “More” tab from the lower right corner of the app.

Step 3: Scroll down to the Settings section and select “Settings”, then tap on the “Videos and Photos” option.

Step 4: Now you can see the “Enhance automatically” option. By default the option will be enabled, so go ahead and tap it once to disable it.

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Now Facebook will not be automatically enforcing brightness and contrast enhancements on the photos that you upload. Anyway, the auto enhance magic wand icon will still appear in the corner of your pictures should you want to enable it on a photo-by-photo basis.

You can easily again enable the auto enhance feature by default by simply following the above mentioned steps. Tapping again on the button “Enhance automatically” will enable it.

Hope you understand what we meant.For more detailed clarification about the same don’t mind making your queries in the comment section. Have a pretty good day..!! 🙂

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Flown Windows Phone apps from the Store: Snapchat

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Flown Windows Phone apps from the Store: Snapchat:

Snapchat is an app for smartphones, with which you can send self shot pictures for a few seconds to other contacts. After the indicated time they disappear permanently and can not be viewed. Officially offers Snapchat apps on iOS and Android. Not officially but there are also third party who use the API of the service and thus have access to the Snapchat features and Windows Phone users.

This, however, did not seem to like the company, because since yesterday all third-apps from the Windows Phone Store have suddenly disappeared. Huynh – a developer of such an app – make a statement on Twitter:

“6snap has disappeared as well as all Snapchat apps on store. I will work closely with Microsoft now to convince Snapchat to change its mind”

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An official statement by Microsoft or Snapchat there is currently not yet. Although warned Snapchat a few months ago, may be those apps as dangerous, but they had not yet announced more so far. That the action, however, probably originating from the app itself and not from Microsoft, tell users which of Snapchat due to the use of a third-party app has been locked .

One possible reason should either missing features such as avoiding screenshots or planning an official Windows Phone app be. Personally, I suspect the latter, eventually Windows Phone has long been a serious operating system.Keep visiting the site to get more updates regarding the news.

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Trojans Torrent Locker strikes in Europe

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Trojans Torrent Locker strikes in Europe:

Experts warn there is a Trojan Torrent Locker: It forces data on infected PCs hostage and demands over a thousand euro ransom in the online currency Bitcoin.

Since this spring drive first versions of this Trojan encryption world mischief. A new variant of ransomware “Torrent Locker” has now apart according to the manufacturer’s protection programs ESET virus researchers to users in Europe.In the past few months have been infected by the malware over 40000 systems.In Italy, the experts discovered 4500 cases with 53,761,689 encrypted by the Trojan files.In Austria Torrent Locker suggested already in 1504 to time, Germany is ranked 240 incidents still in the lower middle.However, the researchers warn: The Trojan is in Europe on the rise!

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Torrent Locker travels by email

The distribution of the pest is via spam e-mail, which appends a file that is disguised as payment requests, transport persecutions packages or unpaid parking tickets and users should thus encourage them to click. On infected PCs Trojan encrypts documents, pictures and other files, and demands a ransom for their decryption. The ransom demand the blackmailer in the online currency Bitcoin. And their demand is quite steep: While other Trojans settle for this type of payments between 100 and 300 Euro, require the criminals behind Torrent Locker, a whopping 4,081 Bitcoins! This roughly corresponds to a sum of 1,100 euros. According to the ESET experts already have 570 victims paid the ransom and the racketeers Played over 467,000 euros in the hands. The code analysis of the pest also led researchers but on a hot track: “We expect that the actors behind Torrent Lockers are the same as those behind the banking Trojan” Hesperbot “stuck,” said Marc-Etienne M. Léveillé ESET researchers from Canada. The Trojan will constantly adjusted by the criminals. So they had responded to the previous reporting and adjusts the encryption method used for seizure of files, so Léveillé. Was because until recently victims taken hostage data could free himself nor as a method for extracting the key stream, which is part of the Trojan code, was released. Which is now no longer possible. The best protection against such digital extortion are regular backups of important files and a constantly updated held anti-virus program. Should pay to the demanded ransom certainly did not. Because even then it is not certain that you then again gains access to encrypted files. The money is irretrievably but flutes with certainty.

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We are expecting to get more news connected with it in the coming days,so keep track of the site to get updated.Good day…!! 🙂

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Wickr- Crypto Messenger now available for PC and Mac

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Good encrypted messenger so far mostly found on smartphones and tablets. With Wickr there is such a program now available for PC and Mac.Die provider of the popular WhatsApp Messenger can be celebrated profusely for at least currently have equipped the Android version with end-to-end encryption. But for Crypto Messenger as Wickr and Threema years are tap-proof texts, Delivery of audio, video and photo documents already standard. Here are treacherous meta-data, such as information about the time and place for photos that were shot with a smartphone, the app automatically removed before shipment. What the users such encrypted messenger was missing was the bridge to the PC or Apple computer. But now there is Wickr for these systems such as Linux.

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Free High-level safety

So far, the encrypted communication (AES 256 bit encryption standard with ECDH521 and Perfect Forward Secrecy) was only possible from app to app. The promise of security of the makers of Wickr not to cache the message claims to be on servers is now extended to the PC level. For new applications for Windows, Apple and Linux (32-bit / 64-bit) subject to the same security and encryption standards.

wWickr- Crypto Messenger now available for PC and Mac:

As for the apps for iOS and Android can now also on stationary devices and notebooks encrypted messages sent with a time expiry date provided. After this time news and data will be overwritten irretrievably to military DoD erase standard and thus cleaned from the device. Currently, the maximum term of messages is still six days. The new Wickr versions also allow encrypted group chats with up to ten people. All versions are available on the website of Wickr for free download .

For more updates regarding the same,keep visiting our site. Have a nice day..!! 🙂

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Security vulnerabilities in the UMTS network Spotted

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Security vulnerabilities in the UMTS network:

 

IT experts have managed to bypass the encryption in the UMTS network.So here is an interesting news related with UTMS network and that seems so cool in whole.

Team Nohl cracks UMTS network

Wie the WDR, the ARD evening news and the Süddeutsche Zeitung consistently report, a team led by the Berlin IT security expert Karsten Nohl, overturn the UMTS network of Deutsche Telekom. So they could read along SMS traffic of members of parliament among others. Even the reading of mail and data generated in mobile online banking, is possible. However, the experts point out that there is a provider-cross-cutting issue and Telekom is not affected alone.

Gap in the SS7 protocol

Cause of the safety problem is, according to Nohl called the SS7 protocol encryption. It is used by the network providers for network with other providers, such as roaming partners. Also, it is sometimes necessary to exchange the data encryption for calls from a central office to the next, such as a phone call to continue even if one travels long distances. Nohl the team managed to gain access to the SS7 network abroad by posing as foreign exchange. So they came among others to the SMS of the deputies.

Privacy advocates are alarmed

The Schleswig-Holstein Data Protection Officer Thilo Weichert speaks on tagesschau.de of a “huge risk” and criticized that the system operator “absolutely irresponsible” to deal with the phone secret. Brisant is especially the fact that bank customers channeled their business over the supposedly safe UMTS network.

Telekom attack scenario is no longer possible

The Telekom stressed in a statement that the gap is known and we are dealing with a problem that all network operators would struggle worldwide. However, the company requires, the described scenario abuse requires a high expertise and criminal activity in the reaction. It was important to stay close to the subscriber, have a special receiver that is not available on the market and to gain access to the internal signaling network of mobile operator.

The company claims to have taken in recent months several measures to attacks against their customers within the SS7 problem. Based on the new information, the company now took additional security measures to prevent unauthorized requests to the encryption parameters. Thus, claims the Telekom, was no longer the attack scenario presented possible.

For further updates,keep visiting the site.Have a nice day…!! 🙂

BuzzFeed gets into WeChat app

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Today in one of the blog posts, Buzzfeed announced that they are now officially available on WeChat messenger app. As we know, BuzzFeed is a breaking news service and WeChat is a cross platform chat client. We have to wait and watch  how this mixed combo where a news service being available on a chat client attracts the end users. The 400 million audience at WeChat  can now follow the BuzzFeed account under official accounts section.

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Let us know what’s your take on WeChat attracting services like BuzzFeed