India has recently become the third largest market for Twitter in just a few month, with 5 million subscribers of a total of over 11.5 million. Following a huge surge in Twitter traffic- Bharti Airtel, India’s largest telecom service provider is launching tweetSMS, a third-party application that allows you to receive Twitter SMS updates directly to your mobile phone.
Atul Bindal, president-mobile services, Bharti Airtel says
In 2008, Twitter stopped sending free SMS updates to users, instead teaming up with mobile phone companies around the world to create an affordable and easy way to get Twitter SMS updates back on your mobile. In India, Bharti Airtel has an exclusive arrangement with Twitter to offer the service.
The launch of tweetSMS is clearly intended as a retention and brand image play rather than a revenue play. However, after mobile number portability is introduced, it could help attract other subscribers to the Airtel network.
So, What’s Next ? How to Subscribe for tweetSMS on Airtel ?
An Airtel subscriber needs few steps to activate tweetSMS
Step 1 : SMSSignup to 53000 (SMS cost Re.1)
Step 2 : Follow the instructions to complete the registration process and start Tweeting.
Step 3 : For every tweet you post on twitter, you’ll be charged Re.1
Stay in touch with tweeters without internet connection on your mobile phone.
For more info on Twitter @ Airtel – Check out here
Source : timesofindia
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Awesome Post! You are My True Bro!
I wanted Just This!
ha ha .. np bhai
morning was seeing your orkut status .. so thot of posting it immediately 
srivathsan´s last blog ..Share your articles to many social networks at single button click
Twitter and Airtel deal is really helpful for both of them and at the same time it is helpful for users as well. With the exclusivity of the deal for 4 weeks, Airtel will definitely get more number of customers in India and after that probably the service will be available on other providers as well.
Sanjeev´s last blog ..Instant Weekly Roundup : Third WP Plugin Release From Internet Techies
This is a nice initiative from Twitter though launching at Diwali time in India does not make much sense as most of telecom giant will be increasing the SMS rate for 3 days in Diwali.
This is a nice initiative, but it is irritating for non-Airtel users to keep seeing that advertisement on Twitter.
Farrhad A´s last blog ..How to Outshine with Confidence
Good deal but Two showstoppers:
1. Exclusive to Airtel.
2. Expensive for Re.1 keeping in mind we do lot of tweeting everyday.
Better off enabling GPRS, EDGE
Taranfx´s last blog ..Enable Voice Control on iPhone 2G 3G
Tat’s really a nice news.Hope they cut down the rates but
Sham´s last blog ..How To Save Sms From Mobile To Pc
Yea yeah !! I’m also waiting for rates to go down
Re.1 is too costly for me 
srivathsan´s last blog ..Backup your Bookmarks and Access them from any Computer – Xmarks