India has recently become the third largest market for Twitter in just a few month, with 5 million subscribers of a total of over 11.5 million. Following a huge surge in Twitter traffic- Bharti Airtel, India’s largest telecom service provider is launching tweetSMS, a third-party application that allows you to receive Twitter SMS updates directly to your mobile phone.

Atul Bindal, president-mobile services, Bharti Airtel says
In 2008, Twitter stopped sending free SMS updates to users, instead teaming up with mobile phone companies around the world to create an affordable and easy way to get Twitter SMS updates back on your mobile. In India, Bharti Airtel has an exclusive arrangement with Twitter to offer the service.
The launch of tweetSMS is clearly intended as a retention and brand image play rather than a revenue play. However, after mobile number portability is introduced, it could help attract other subscribers to the Airtel network.
So, What’s Next ? How to Subscribe for tweetSMS on Airtel ?
An Airtel subscriber needs few steps to activate tweetSMS
Step 1 : SMSSignup to 53000 (SMS cost Re.1)
Step 2 : Follow the instructions to complete the registration process and start Tweeting.
Step 3 : For every tweet you post on twitter, you’ll be charged Re.1
Stay in touch with tweeters without internet connection on your mobile phone.
For more info on Twitter @ Airtel – Check out here
Source : timesofindia
Pingback: Twitter on Airtel TV Advertisement. First Ever Twitter Airtel TV Commercial Video