Does “I’m Feeling Lucky” still have a life in Google?

First of all what does I’m feeling lucky mean?

Google’s homepage includes a button labeled “I’m Feeling Lucky”. When a user clicks on the button the user will be taken directly to the first search result, bypassing the search engine results page. The thought is that if a user is “feeling lucky”, the search engine will return the perfect match the first time without having to page through the search results. According to a study by Tom Chavez of “Rapt”, this feature costs Google $110 million a year as 1% of all searches use this feature and bypass all advertising. [via Wikipedia]

The birth of Google instant

The moment Google Instant took birth, the whole internet has started to get instantified. YouTube instant, Google images instant and so on…
But not much of us thought about the I’m feeling lucky button. When Google instant is enabled, you type something and the results start to appear. Have you seen the I’m feeling lucky button after you have started typing? Read on to learn more…

The fate of “I’m feeling lucky”

We might have forgot that feature called “I’m feeling lucky” but Google certainly didn’t. When you type something as you get live results, above the results you also get a few suggestions from Google’s AutoComplete . Whenever you hover your mouse cursor, next to any suggestion you can find I’m feeling lucky. And this time it is in Text and not a button – That’s probably why many of us did not notice this new feature.

Have a look at where to access the I’m feeling lucky feature when Instant search is Enabled:

"I'm feeling lucky" when Google search is turned on
Are we really feeling lucky about Google Instant?

If you are not happy with this change or with the introduction of Google instant, read my post on how to disable Google instant.

Let me know how much do you use the I’m feeling lucky feature in Google?