Abhishek Bachchan as a Tree in New Idea Ad. Use Mobile Save Paper

January 9, 2010


Every year thousands of trees are ruthlessly felled all over the world. Just to satisfy man’s never ending greed! In today’s world, paper has become indispensable. We wake up in the morning just to be greeted by the morning newspaper. Little bits of paper are useful to jot down small notes. Our kids extensively use notebooks to do their homework. So..as you can see…There’s paper, paper and paper everywhere!! Is there not a solution to this never ending problem??

Watch The Idea AD Featuring Abhishek Bacchan as a Tree: Save Trees Save Environment, Save Paper, Use Mobile. Youtube Video is Here.

“Of course! We have a solution!!”, claim IDEA in their latest advertisement. The solution is simple enough! Use your IDEA mobile phone instead of paper. So, we have a middle aged man reading the newspaper online, a waiter at a hotel typing the menu in his mobile and a passenger showing a soft copy of his boarding pass!!
That’s not all, IDEA is trying to show us how a paper – less world would be. So, you have university students attending their graduation ceremony, holding mobile phones displaying their certificates. A group of musicians replacing their standard song book with a mobile phone having the musical notes. A clerk at the judge typing out the judgment rather than writing it.

The ad of course features IDEA’s brand ambassador Abhishek Bachhan as a tree!! Yes..you read it right πŸ™‚
He dissuades a woodcutter from felling the tree and thanks to his idea, everybody starts using IDEA mobile and start saving paper.

The makers of this ad must definitely appreciated for launching this unique campaign. Great going team IDEA, hope to see more creative ads from you in future!

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